Social Media Marketing Lead
Walrus Foundation · North America (Remote)
Mission
To advance the adoption of the Walrus Protocol – a Verifiable Data Platform for AI Builders
Vision
To create a foundation for AI builders to store and manage their data, making that data persistent, portable, and under their control across apps, providers, and agents.
We are in search of a strategic, creative, and detail-oriented Social Media Marketing Manager to own our social channels and lead social-first initiatives across the Walrus Foundation's Global Marketing team.
Responsibilities:
Campaigns & Launch Support:
Plan and execute social media-led campaigns from concept through measurement.
Support partner and product-led launches with coordinated social content and promotion, including managing drip marketing campaigns for launches.
Assist in the planning, execution, and tracking of integrated marketing campaigns across digital, social, email, and events.
Execute ad-hoc partner and product launches as needed, moving quickly without sacrificing quality.
Coordinate with regional marketing and paid social teams to ensure alignment and support during key campaigns and launches.
Social Media Management & Content:
Explore, evaluate, and manage the brand's entry and presence on new and emerging social platforms.
Run social listening to track sentiment, surface trends and conversations, and inform content and campaign strategy.
Own daily social management and content creation across all Walrus channels.
Build and scale the Walrus YouTube channel by developing a content roadmap, managing uploads, and optimizing content for maximum reach.
Build and maintain a formulaic content schedule — a repeatable cadence of content formats and series that keeps channels consistently active.
Write and edit compelling social copy tailored to various channels and audiences.
Own the organization, scheduling, and execution of Walrus-hosted X Spaces.
Executive Communications:
Amplify executive communications across social channels, working closely with the Comms and Exec Social teams.
Support leadership's social media accounts, including writing, engagement, and content strategy.
KOLs & Creators:
Identify, build, and manage relationships with KOLs and creators to extend campaign reach and credibility.
Coordinate creator content for campaigns, launches, and events.
Events Activation:
Lead social activation around events, driving awareness and attendance at specific events.
Assist in organizing and executing marketing events, such as conferences, on-the-ground activations, and sponsorships, including logistics and design needs.
Project Management, Collaboration & Communication:
Manage marketing projects from conception to completion, working with stakeholders across multiple teams to ensure timely delivery.
Maintain project and editorial schedules and track progress to ensure timely delivery of all campaign elements.
Support the execution of email marketing campaigns, including drip sequences, list management, content creation, and performance analysis.
Work closely with cross-functional teams, including Design, DevRel, Education, Growth, Product Marketing, Partner Marketing, and Comms, to align marketing efforts with business objectives.
Communicate effectively with team members, stakeholders, and external partners to ensure cohesive and consistent messaging.
Qualifications:
6 – 9 years proven experience in social media marketing or a similar role, with demonstrated ownership of brand social channels.
Experience working with KOLs and creators, including sourcing, relationship management, and campaign coordination.
Experience running social listening and translating insights into content and campaign decisions.
Experience managing drip/lifecycle marketing campaigns tied to launches.
Experience supporting executive or leadership communications on social.
Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines.
Excellent written and verbal communication skills.
Proficiency in marketing tools and platforms, such as social media management and listening tools, email marketing software, and content management systems.
Solid understanding of digital marketing principles, including copywriting, SEO, PPC, and analytics.
Creative thinker with strong problem-solving skills and attention to detail.
Ability to work independently and as part of a team in a fast-paced environment.
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