Director, Partnership Sales Legends Global
ASM Global · Frisco · $120,000–$140,000 (stated in the posting)
THE ROLE: Director, Partnership Sales
LOCATION: On-Site or Remote (Midwest Region)
ABOUT LEGENDS GLOBAL
Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.
With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow. The Legends Global Way guides how we operate: Align, Scale, Connect, Team, Win — shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.
About the Role
The Director, Partnership Sales will conceptualize, develop, and secure key corporate sponsorships and marketing partnerships and develop customized proposals with companies wishing to maximize their relationship with the property. This position will report to the Regional VP, Partnership Sales.
WHAT YOU’LL DO (KEY RESPONSIBILITIES & OUTCOMES)
- Present, create, package and sell solution-based brand partnerships to local and regional partners.
- Meet and exceed all revenue goals
- Build and maintain a pipeline of new business prospects by researching and identifying industries and organizations to solicit for sponsorship
- Develop and maintain strong relationships with key decision-makers at client marketing companies and their respective agencies
- Understand the marketing objectives of prospective clients and their agencies and determine how a partnership with our brand can help them achieve their goals
- Coordinate with Legends national and regional sales teams to maximize efficiency and effectiveness of the sales process
- Create conceptual sponsorship packages that can be bundled with cross-property inventory to maximize exposure and results for sponsors
- Secure and conduct sales meetings by leveraging relationships as well as cold calling
- Develop customized proposals using PowerPoint, word or other applicable software
- Negotiate and close sponsorship deals and work with counsel through contract execution
- Attend weekly meetings with senior-level executives and provide routine revenue/sales or pipeline updates.
WHAT YOU BRING (QUALIFICATIONS & EXPERIENCE)
- Bachelor’s Degree or equivalent required
- The ideal candidate will have at least 8 + years of partnership revenue performance preferred selling partnerships for professional property or agency.
- Preferable experience includes working with new and/or facility renovation projects within the Entertainment or Sports Industry
- Solid book of business with contacts at large and midsize corporations, particularly companies with sponsorship portfolios in North America and/or Globally
- Exemplary problem-solving, communication and presentation skills
- Excellence in pitching, negotiating and closing six and seven-figure sponsorship deals
- High-level understanding of media/advertising buys and client/agency relationships
- Strong interpersonal and leadership abilities with excellent communication skills; strong work ethic and competitive drive
- A proven track record of creating and selling fully integrated marketing programs
- Ability to communicate the value of sponsorship vs. pure media as a marketing solution
- Ability to develop creative proposals that meet and exceed potential partners’ needs
WORK ENVIRONMENT & TRAVEL
- On-site or remote in Midwest region preferred
At Legends Global, our people power every success. You’ll work alongside exceptional talent, learn from world-leading experts, and contribute to projects that set the standard across sports, entertainment, hospitality, and live experiences. If you’re driven to operate at the highest level, build with purpose, and help partners win on the biggest stages, you’ll thrive here.
COMPENSATION
The salary range for this position is $120,000 - $140,000 commensurate with experience, skills, and qualifications. This role may also be eligible for incentive opportunities. Legends Global offers a competitive total rewards package, including medical, dental, vision, life and disability insurance, paid vacation, and 401k plan
DEPARTMENT
Legends Global Partnerships
REPORTS TO
Regional VP, Partnership Sales
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