Senior Manager, Social Media Campaigns & Content (National Geographic)

Disney · Washington · $112,700–$154,800 (stated in the posting)

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National Geographic is seeking an experienced Senior Manager, Social Media to lead creative social campaigns across Editorial content and TV programming. In this role, you will be a key contributor in planning, managing and executing the social marketing strategy focused on content strategy for editorial digital stories, magazine features, and TV programming. The Senior Manager will lead best-in-class creative execution from production through launch, with an audience-first approach that ladders up to key business goals: growing magazine and digital subscriptions, driving acquisition to Disney+, and enhancing brand affinity.

To be successful, you will need to be a storyteller and marketer with excellent judgement to balance audience interests and business goals. You’ll have a deep passion, appreciation, and understanding of editorial and entertainment broadly, with a deep breadth of knowledge spanning Natural History/Animal, Science, History, Travel and Adventure, Culture, and Kids topics.

Responsibilities:

Project Management & Leadership

• Serve as a social lead and strategic partner to Nat Geo Editorial & Content teams, participating in story planning and all phases of content production.
• Establish best-in-class approaches to campaigns, content & distribution.
• Partner with subject matter experts, photographers, explorers, and creators to develop content tied to key initiatives.
• Influence upstream planning to ensure social is embedded early.
• Lead the development of tentpole social moments.

Content Development & Production

• Oversee the end-to-end creative pipeline – ideation and creative direction through production and final sign-off from leadership and stakeholders.
• Partner with agency partners, creative teams, platform strategists, PR, and talent representatives to ensure all output ladders up to the overarching social strategy.
• Direct hands-on production of social-first content, including talent and subject-matter-expert interviews, on-set creative direction, and social video shoots.

Creator Content Strategy

• Guide creative ideation, campaign development, and execution for creator initiatives. 

• Partner with Content, Marketing, PR/Comms, Editorial, and Creative teams to develop innovative creator-first content experiences across owned and earned channels. 

• Champion experimentation with emerging content formats while maintaining brand integrity and audience relevance. 

Innovation & Growth

• Drive testing and learning across platforms, formats, and tools.
• Identify and scale new opportunities to expand reach and influence.

Measurement & Performance

• Review social platform and Adobe Analytics data to identify high-performing stories and the content patterns that drive audience growth and conversion to NatGeo.com.
• Use data, insights, and social intelligence to continuously optimize strategy.
• Establish clear success metrics that go beyond engagement to reflect impact.

Cross-Functional Leadership

• Partner closely with Editorial, Strategy, PR/Comms, Paid Media, Synergy, and Partnerships teams to ensure integrated planning and execution.

Team Leadership & Operations

• Lead, develop, and scale a high-performing team.
• Set a high bar for quality, clarity, and execution across all work.
• Build systems and processes that enable speed, consistency, and innovation.

Basic Qualifications:

• 7+ years’ experience in social media strategy and marketing, preferably managing large-scale brand or media portfolios.
• Demonstrated expertise across major social platforms (Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Reddit) with a strong understanding of platform ecosystems and trends.
• Proven track record developing and executing data-driven social strategies that drive audience growth, engagement, and brand impact.
• Experience launching creator-led franchises, original programming, or large-scale digital content initiatives. 
• Deep understanding of the creator economy, creator monetization models, audience behaviors, and evolving platform ecosystems. 
• Strong campaign leadership experience, translating marketing priorities into integrated, platform-native social activations.
• Demonstrated ability to lead cross-functional initiatives, partnering with editorial, marketing, creative, and external stakeholders.
• Experience managing external partners or agencies, including oversight of publishing, community management, and performance reporting.
• Deep understanding of content production workflows, with the ability to optimize and evolve processes for speed, scale, and quality.
• Strong experience developing creator-led content strategies across platforms including TikTok, YouTube, Instagram, Snapchat, and emerging digital channels. 
• Proficiency with social media management, analytics, and reporting tools, with the ability to translate insights into actionable strategies.
• Strong written and verbal communication skills, including the ability to present strategies and performance insights to stakeholders.
• Highly organized with the ability to manage multiple priorities, operate in fast-paced environments, and meet deadlines.
• Proficiency with project management tools- AirTable, Asana, etc.
• Experience managing large budgets.

Preferred Qualifications:

• Demonstrated curiosity and willingness to experiment with new digital formats and platforms.
• Proven ability to operate with sound judgment in issues-sensitive environments.
• Creative, proactive, and independent thinking.
• Strong solutions-oriented mindset.
• Experience with social media content management and reporting systems.
• Bachelor’s degree in Marketing, Advertising, Digital/Social, TV/Film preferred.

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