Strategic Account Manager (Government Sector)
Trend Micro · Bangkok
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly.
About the Role
As a Strategic Account Manager at Trend AI, you will manage and grow strategic relationships across Government accounts in Thailand — including ministries, state enterprises, and other public sector organisations. You will be at the forefront of our mission to protect organisations in an AI-powered world, acting as a trusted advisor, a commercial driver, and the face of Trend AI to some of the most important institutions in the country.
This is a high-impact, client-facing role for a seasoned sales professional who thrives on building deep partnerships, navigating complex public sector environments, and delivering results that matter — to the nation's institutions and to the business.
Primary Responsibilities
- Serve as the primary account lead for assigned major Government accounts, acting as a trusted advisor on cybersecurity strategy and national digital resilience
- Build deep, multi-level relationships across IT, security, and procurement teams up to senior leadership, understanding agency priorities, policy mandates, and long-term digital transformation goals
- Translate agency challenges and compliance requirements into compelling, tailored Trend AI solutions that deliver measurable outcomes for public services
- Proactively identify and drive new opportunities within the account portfolio, balancing relationship depth with sharp commercial instincts and an understanding of government budget and procurement cycles
- Navigate government procurement processes, tenders, and RFPs, ensuring Trend AI is positioned effectively at every stage
- Partner with resellers and Global System Integrators with established government relationships to expand reach and accelerate deal cycles
- Collaborate cross-functionally with Pre-Sales, Technical, Regional Account Managers, and Marketing teams
- Maintain a disciplined and accurate forecast using Salesforce and Trend AI's sales tools
- Stay current on government cybersecurity policy, regulatory frameworks (such as Thailand's Cybersecurity Act and PDPA), the competitive landscape, and Trend AI's evolving product and solution portfolio
Secondary Responsibilities
- Represent Trend AI at government and industry conferences, trade shows, and seminars
- Support the planning and execution of marketing and promotional programmes targeted at the public sector
- Ensure all relevant account information is documented and maintained in Salesforce
Experience & Qualifications
- 5+ years of experience in enterprise account management within IT or cybersecurity, with direct exposure to government or public sector accounts in Thailand
- Proven track record of managing and growing government accounts with consistent quota attainment
- Hands-on experience selling cybersecurity, networking, or IT solutions, with strong knowledge of the competitive landscape and government procurement practices
- Demonstrated ability to engage and influence senior stakeholders within government agencies and state enterprises
- Familiarity with Thailand's government tender/procurement processes and relevant regulatory bodies
- Good knowledge of virtualisation and cloud-based security solutions preferred
What We're Looking For
- Customer-obsessed, commercially driven, and collaborative by nature
- A self-starter who takes ownership and operates with a high degree of independence
- Resilient and intellectually curious — able to keep pace with a fast-moving cybersecurity landscape and evolving government policy
- Comfortable representing Trend AI externally as a thought leader and brand ambassador
#LI-ZA1
#LI-Hybrid
We embrace change, empower people, and encourage innovation. Join Trend Micro and Thrive with us.
More jobs at Trend Micro · Sales & Business Development jobs in Bangkok