Head of Media and Influence
Charlotte Tilbury · London
About Charlotte Tilbury Beauty
Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing.
Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC. Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury.
We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us.
About the role
We are looking for a talented and passionate expert in media and influence marketing to define and deliver our UK & ANZ strategy, inspiring the market to continue to disrupt, engage communities and break new boundaries!
The Head of Media & Influence is responsible for defining and leading the UK & ANZ full-funnel media and influence strategy driving brand awareness, cultural relevance, and commercial performance.
You will own the end-to-end media ecosystem across paid media, influence marketing and content amplification creating a seamless, high-impact consumer journey across all touchpoints.
This is a rare opportunity to shape the media and influence marketing strategy for a leading beauty brand in the UK & ANZ markets, driving industry-first activations, cultural impact and measurable business growth!
As a Head of Media and Influence you will
Strategic Leadership:
- Develop and lead the UK & ANZ media & influence marketing strategy aligned to brand objectives, product launches and business priorities, setting clear KPIs and delivering measurable business impact, in partnership with the media agency, the global teams, the UK leadership team and the retail partners
- Own and manage the UK & ANZ media and influencer investment, ensuring optimal allocation and ROI
- Identify and capitalize on emerging trends, platforms and opportunities in media & influence marketing to maintain the brand's competitive edge
- Oversee the creation and execution of campaign briefs to deliver impactful and cohesive influence activations
- Own senior relationships with key media platforms, media agency, data/insights partners, and global marketing, media and influence teams
Paid Media Strategy:
- Own and lead the UK & ANZ full funnel media strategy and investment across all paid channels
- Optimise media investment through data, testing frameworks, attribution models and measurable results
- Partner and manage the external media agency to maximise media effectiveness and efficiency
- Partner with global marketing teams to develop platform-first, high-performing content and campaigns
- Drive alignment between paid media and organic/influence content for amplification
Influence Strategy:
- Define and lead the UK & ANZ creator and influence strategy across paid and organic, aligned to brand storytelling and commercial goals
- Drive a full-funnel approach, connecting influence, content and media to deliver awareness, consideration and conversion, with seamless integration into paid media amplification (e.g. Spark Ads, partnership ads, boosting)
- Build and nurture relationships with top-tier UK & ANZ influencers, creators and talent agencies
- Oversee casting, negotiation of contracts and execution to ensure alignment with brand objectives
- Work closely with global influence and media teams on developing best in class content
- Drive consistency in messaging while allowing for platform-native execution
Data, Insights & Measurement:
- Define and own the measurement strategy and KPIs across media and influencer, covering brand, performance and commercial impact
- Build a robust measurement framework combining influence and media performance
- Lead data-driven decision making to optimise media investment, improve efficiency and maximise ROI
- Stay ahead of changes in attribution, privacy and platform algorithms
- Translate performance into clear, actionable insights, regularly reporting to senior leadership and influencing strategic decisions
Team Leadership:
- Lead, mentor and develop a high performing UK & ANZ media & influence team
- Act as a key member of the UK & ANZ leadership team
- Foster a collaborative and innovative environment to achieve shared goals
- Set clear vision, priorities and best-in-class ways of working across functions
- Manage agency partners and external vendors effectively
Reporting Relationships
- This role sits within the UK & ANZ Marketing function and reports to the Marketing Director UK & ANZ
- Managing a team of 4 influence specialists and 1 media specialist
About you
- Extensive and proven experience in media and influence marketing, including strategy development, within Beauty, Fashion or Entertainment
- Proven track record of leading and developing high-performing teams and delivering integrated campaigns at scale
- Strong expertise in full-funnel media strategy, planning and investment across key platforms (e.g. TV/VOD, Meta, TikTok, YouTube)
- Deep understanding of influence marketing and social platforms
- Strong negotiation, contract management and relationship building skills
- Expertise in managing cross-functional teams and collaborating with senior leadership
- Proven ability to manage high-profile campaigns and large budgets effectively
- Visionary leadership with an innovative and strategic mindset. Creatively driven.
- Strong interpersonal and communication skills to foster collaboration.
- Ability to juggle multiple priorities and deliver exceptional results.
- Self-motivated, action-oriented and ambitious with an ability to thrive in a fast-paced environment
- Passion for all things beauty and an avid follower of social media, trends and industry news.
Charlotte Tilbury is a fast‑paced, dynamic and ever‑evolving environment where agility, ambition and a passion for excellence help our teams thrive. We look for people who want to grow, innovate and be part of a truly global #DreamTeam.
While we outline the experience and skills we believe set candidates up for success, they’re a guide - not a barrier. If you can demonstrate the capabilities needed for the role, we’d love to hear from you, whether you have more or less experience than listed.
Why join us?
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
- We’re a hybrid model with flexibility, allowing you to work how best suits you
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Financial security and planning with our pension and life assurance for all
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
- Bring your furry friend to work with you on our allocated dog friendly days and spaces
- And not to forget our generous product discount and gifting!
At Charlotte Tilbury Beauty, our mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves. We bring this to life by welcoming people from diverse backgrounds, cultures, identities, and perspectives into our global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process.
Want a closer look at life at Charlotte Tilbury Beauty? Follow our LinkedIn page! For updates, stories, and behind‑the‑scenes moments.