Sales & Marketing Manager - Migraine (Romania)
AbbVie · Bucharest
Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Job Description
The Sales & Marketing Manager – Migraine owns the end-to-end commercial strategy and execution of the Migraine business, leading the in-field team and building an integrated OOP ecosystem across pharmacies, HCPs, digital channels and patients. The role combines people leadership, brand strategy, commercial partnership development and P&L accountability to accelerate patient access and sustainable business growth.
Key Responsibilities:
1. Commercial Strategy & Business Ownership
- Own the Migraine commercial strategy and business performance, translating brand ambition into clear priorities and execution plans.
- Lead the OOP go-to-market strategy, with strong focus on patient access, demand generation, conversion and sustainable growth.
- Own key business KPIs including sales, market share, OOP penetration, patient activation, pharmacy coverage and productivity.
- Continuously identify growth opportunities and adapt resource allocation based on market dynamics and performance.
2. In-Field Team Leadership
- Directly lead, coach and develop the Migraine Product Specialist field team, setting clear objectives, territories, KPIs and performance expectations.
- Translate national strategy into simple and actionable field priorities across pharmacies and relevant HCP stakeholders.
- Conduct regular field coaching, performance reviews and business planning to drive execution excellence.
- Build a high-performance, agile and entrepreneurial culture focused on accountability and customer/patient impact.
3. Pharmacy Strategy & Commercial Partnerships
- Own the strategic approach to pharmacy chains and key pharmacy accounts as a critical component of the OOP business model.
- Lead the framework for commercial agreements and strategic partnerships with pharmacies, working cross-functionally with Finance, Legal/Compliance and other relevant functions.
- Define pharmacy segmentation, targeting, activation standards and KPIs.
- Ensure strong product availability, appropriate distribution and execution of agreed commercial initiatives.
- Monitor sell-in/sell-out, availability, activation and account productivity, identifying opportunities to improve OOP conversion.
4. Integrated Marketing & Omnichannel Execution
- Develop and execute the annual Migraine Brand Plan, integrating field, digital, pharmacy, HCP and patient-facing strategies where permitted.
- Design an integrated customer journey connecting patients, pharmacists, GPs, neurologists and migraine specialists.
- Lead omnichannel execution and ensure consistency of messaging and customer experience across touchpoints.
- Use data, CRM insights and market intelligence to continuously optimize segmentation, targeting and channel mix.
5. Patient Journey & Market Development
- Develop a deep understanding of the migraine patient journey and identify barriers from symptom recognition → consultation → prescription → pharmacy → treatment initiation/continuation.
- Lead initiatives that improve migraine awareness, patient activation and appropriate linkage to healthcare professionals.
- Identify and address potential prescription-to-purchase leakage, particularly around availability, affordability and pharmacy readiness.
- Translate insights from patients, pharmacies and HCPs into actionable commercial opportunities.
6. Cross-Functional & Financial Leadership
- Lead cross-functional alignment across Sales, Marketing, Medical, Market Access, Finance, Supply, Digital and Legal/Compliance.
- Own commercial forecasting, budget allocation and ROI assessment, ensuring resources are directed toward the highest-impact activities.
- Ensure supply and demand planning supports the OOP growth ambition and pharmacy strategy.
- Maintain execution fully aligned with applicable regulations, industry codes and company compliance standards.
- Role model the AbbVie Ways of Working.
Qualifications
- Bachelor's degree (health science related field preferred)
- Commercial experience within pharmaceutical/healthcare industry – understands segmentation, positioning, customer journeys and demand generation
- People leadership – can transform strategy into field behaviour and develop a strong specialist team
- Entrepreneurial and growth mindset – comfortable building a new market and adapting quickly based on insights rather than waiting for an established playbook.
- Pharmacy and customer partnership capability - able to think about pharmacies as strategic business partners and patient access stakeholders
- Data driven decision making – uses sales, market, CRM and pharmacy data to identify opportunities, prioritize accounts and continuously optimize execution.
- Marketing excellence – able to build segmentation, targeting, positioning, customer journeys, brand plans and activation strategies and translate them into execution.
- Digital mindset – integrates face to face, digital, CRM, remote engagement and patient activation.
- Knowledge of primary care and specialty care areas – preferred
- Competent in flexing leadership & communication style
- Strong data literacy & analysis skillset
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html