Manager CRM
Accor · Issy-les-Moulineaux
Company Description
Join the Accor Group, an ecosystem of over 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations.
With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take can have a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality.
Job Description
Own the end-to-end execution and performance of CRM programmes across ENA, covering ALL-Loyalty and Brands campaign vehicles (email, push, mobile). Drives the campaign build from brief to send: copy, assets, translation, agency coordination; operating Asana as the orchestration backbone and making use of AI-powered tools to support production, copywriting and translation at scale. The execution engine of the CRM stream. Reporting to the CRM Director ENA.
CAMPAIGN OWNERSHIP & PERFORMANCE
- Own and execute ALL & Brands campaigns end to end from brief to send: brief intake, scoring, framing, audience build, content coordination, validation, production, QA, send, monitoring
- Deliver continuous improvement across engagement and revenue KPIs with clear distinction between total and incremental performance
- Run A/B testing across sending, subject lines, content modules, and audience splits
AI-POWERED PRODUCTION & TRANSLATION
- Support the team’s usage of AI-powered tools for copywriting and translation across the 8 ENA languages (AccorGPT + reviewer network), driving speed and consistency
- Contribute to industrialising asset production through automation and AI tooling, reducing manual workload and dependencies
- Monitor asset quality, version control, and on-brand delivery across all vehicles
ASANA ORCHESTRATION & PROCESS LEADERSHIP
- Operate Asana as the single source of truth: campaign planning, task ownership, validation flow, timeline tracking
- Build and maintain Asana views, templates, and automation to streamline the team's operational workflow
AGENCY & ASSET PLANNING
- Support production with the agency: planning improvement and optimisation of the planning workflow, to help activation production and alignment across all teams
- Support the asset production pipeline across creative, copy and translation partners: briefing, build allocation, delivery tracking, cost discipline
- Proactive coordination and exchange with all relevant interfaces, especially within ICP, eMerchandising Manager, SEO & Content, Brands Management & loyalty, Revenue Management, BI, Sales and E-Commerce.
- Follow up with agencies and partners on brief, deadline and quality standards
REPORTING & STAKEHOLDER VISIBILITY
- Maintain campaign and asset visibility for all stakeholders on MIRO: what is planned, in production, live and delivered across vehicles
- Report on asset production and connect it to CRM performance, giving stakeholders a clear read on what has been produced and how it performed
- Monitor and share regular reporting on activation and asset delivery, keeping all teams aligned on the calendar
Qualifications
- Business degree with focus on Marketing & Communication
- Min. 2 to 3 years’ work experience in CRM/GRM, Loyalty and/or Marketing
- Strong project / workflow management (Asana or equivalent)
- Affinity with AI-powered tools for copywriting and translation
- Experience in Tourism or Hotel Industry (Operations) is an advantage
- Fluent in English
- Knowledge of common E-Mail Provider Tools (e.g. Salesforce, MoEngage)
- Being friendly with automations and workflows is a plus
- Analytical skills, knowledge of Google Analytics. Tableau
- Customer-oriented & target group-focused
- Strong communication & organizational skills
Additional Information
Société : Accor France
Lieu de travail : Issy les Moulineaux
Statut : Cadre
Type de contrat : CDI
Durée du travail : Contrat Forfait Jours
Date prévisionnelle d'embauche : Novembre 2026
Autres avantages : Tickets restaurant, prise en charge à hauteur de 75% de l’abonnement Navigo