Media Network Manager
Red Bull · Shanghai
This role is responsible for proactively leading all aspects of programming, communications, creator marketing and any 3rd party related leading on media distribution. At this stage, content development and production management only to a certain extent. She/he works closely with the line manager to strategically plan and execute the national Earned, Managed and Owned (redbull.com) channel communications approach. This role also defines and manages the corresponding content distribution (and to a limited extent production), fulfilling the role of spreading Word of Mouth about World of Red Bull. Furthermore, this role works in close collaboration with the respective POCs in Marketing and Trade Marketing. She/he is also responsible for any communication and distribution or programming to showcase the rich World of Red Bull stories and content from around the world to Chinese consumers, with the goal to make them feel proud drinking a cold can of Red Bull.