Senior Internal Marketing Manager

Orlando Health · Orlando

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The Senior Internal Marketing Manager uses marketing to influence employee behavior and promotes the mission, vision and value of Orlando Health. The Senior Manager serves as a leader in the marketing and communications division and is responsible for managing and executing the successful implementation of marketing plans and promotions targeting team members.

What you will do

• Directly meets and communicates with leadership to identify, document, and report all aspects to be used for marketing planning and execution.
• Develops strategic internal marketing plans that are aligned with the organization’s team member recruitment, retention and engagement goals.
• Effectively uses market research to quantify initiatives and goals.
• Manages the implementation of the internal marketing plans, which may include communication and promotion through print, digital and social media platforms, video, direct mail, email, special events and collateral development.
• Develops content for the external website for recruitment and intranet for retention and engagement promotion.
• Works with creative agencies and internal teams to develop collateral material and advertising campaigns to successfully package promotions within corporate written and graphic guidelines.
• Creates a campaign-related Customer Relationship Management (CRM) database for team members to effectively execute marketing and promotional initiatives.
• Implements lifecycle strategies and marketing automation to leverage dynamic messaging to optimize campaign responsiveness.
• Analyzes and reports out performance of campaigns and marketing/database trends/metrics.
• Evaluates plans and programs to determine if the goals/objectives were met.
• Serves as a mentor and resource to Marketing Managers.
• Manages department interns to provide valuable learning experience for the intern.
• Manages relationship with external vendors and ensures the vendor is providing a great value to Orlando Health and upholding its brand standards.
• Manages and helps to develop departmental budget.
• Maintains records and reports that are necessary for the Orlando Health leadership.
• Ensures excellent customer service and working relationship with key administrators, team members, physicians, customers, vendors and community leaders.
• Maintains reasonably regular, punctual attendance consistent with Orlando Health policies, the ADA, FMLA and other federal, state and local standards.
• Maintains compliance with all Orlando Health policies and procedures.
• Proficiency with Orlando Health’s financial management tool.
• Ability to write clear, concise, accurate messages.

Qualifications

• Bachelor degree in marketing, advertising, mass communications or related field is required.
• Seven (7) years of relevant experience.
• Proven track record developing and executing integrated marketing plans.

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