Account Executive Powerpay, Outbound
Ceridian
About the Opportunity
We are seeking a dynamic and results-driven Outbound Sales Account Executive to join our sales team, focusing on the Canadian Small and Medium-Sized Business (SMB) market.
This is a "hunter" role dedicated to prospecting, identifying, and acquiring new customers for our payroll and HR software solutions. The ideal candidate is a self-starter who thrives on achieving outcomes, demonstrates resilience in developing territory opportunities, and is excited about shaping outbound sales strategy, tools, and content. This is a commission-eligible role.
What You'll Get to Do
New Business Development
- Prospect and identify new sales opportunities within the Canadian SMB market, driving net-new customer acquisition.
- Conduct outbound prospecting activities, including cold calling, email outreach, and networking.
- Build and maintain a strong sales pipeline.
- Use a consultative sales approach to understand customer needs, deliver tailored presentations, and recommend payroll and HR software solutions that address business challenges.
Territory Management
- Develop and execute a territory plan to maximize market potential and exceed sales targets.
- Identify high-potential market segments and verticals within the Canadian SMB space.
- Track, analyze, and report on territory performance and sales activity.
- Adjust territory strategy as needed to optimize results.
Sales Strategy & Process
- Contribute to the development and refinement of outbound sales strategies.
- Partner with Field Marketing to improve prospect engagement and deal conversion.
- Collaborate with Sales Leadership and Marketing to enhance sales messaging, content, and sales tools.
- Provide market feedback on customer needs, the competitive landscape, and industry trends.
- Support product development and go-to-market strategy through customer insights.
Sales Execution
- Manage the full sales cycle from prospecting through negotiation and close.
- Deliver compelling product demonstrations and proposals.
- Negotiate contracts and successfully close new business.
- Maintain accurate CRM records, including sales activities, leads, opportunities, and pipeline updates.
Skills and Experience We Value
Experience
- 3+ years of outbound sales experience, preferably in SaaS, software, or technology.
- Experience selling payroll, HR, or related business solutions is preferred.
- Demonstrated success in a hunter/new business acquisition role, consistently meeting or exceeding sales targets.
- Experience selling into the Canadian SMB market with an understanding of its unique business needs and challenges.
Skills & Competencies
- Strong prospecting and lead generation skills.
- Experience with cold calling, outbound email campaigns, and networking.
- Excellent negotiation and closing abilities.
- Strong objection-handling skills.
- Self-motivated, resilient, and results-oriented.
- Ability to thrive in a fast-paced, target-driven sales environment.
- Strategic thinker with strong prioritization and territory planning skills.
- Experience using CRM platforms (e.g., Salesforce) and sales enablement tools.
Key Performance Indicators (KPIs)
- Number of new customers acquired.
- Achievement of monthly and quarterly revenue targets.
- Outbound sales activity metrics, including calls made, emails sent, and meetings booked.
- Conversion rate from prospecting to closed business.
What Would Make You Stand Out
- Experience selling payroll or HR software solutions.
- Knowledge of the Canadian business landscape, including relevant regulations and market trends.
- Bachelor's degree in Business, Marketing, or a related field.