Agency Digital & Innovation, Principal
AIA Group · Hong Kong, Macau
Build a healthier and more sustainable future for everyone.
At AIA, your skills, perspective and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and help turn ideas into positive outcomes for our customers and communities.
Join us to shape what comes next, grow through new experiences and extend your impact across Asia.
About the Role
The incumbent will assist supervisor to formulate agency digital strategy to achieve the assigned goals below by deepening agent engagement and enhancing agent experience along the entire agent journey via digital innovation, data and technology adoption and
• Drive the development and execution of an efficient and holistic process to keep the team apprised of the latest innovations and accelerating trends
• Enable ideation workshops by connecting agency, internal partners from different lines of business and leading collaboration efforts to champion an open innovation strategy.
• Partner closely with internal partners from different lines of busienss to ensure a cohesive and aligned approach to the perpetual pipeline of innovative ideas and solution providers.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding AIA, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
• Support implementation of agency digitalisation roadmap
• Develop agent analytics data foundation and deliver analytical capabilities with a focus on agent behaviour
This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.
Roles and Responsibilities:
Agency Digital Transformation
- Participation to formulate, drive and industrialise Digital Agent Engagement strategies applicable in maximising agent productivity and agent retention
- Continuous development & knowledge build-up of the team for the application of new digital technology.
- Support cutting edge technology innovation and adopt state-of-the-art AI technology to deliver seamless agent digital experience to drive productivity and deepen agency engagement
- Supervising to maintain stability of the core agency digital platforms and other future-proof digital platforms through effective communication and monitoring control with IT / system developer.
- Supervising to collaborate with various business units for gathering user requirement & User Acceptance Test to develop/revamp digital platforms and solutions by capitalising on technology to enhance agent engagement
- Through frequent visits with District Directors and Leaders backed by data analysis and determine & propose initiative to engage more users
- Supervising in developing strategic plan to uplift the number of users in core agency digital platforms
- Co-ordinate with internal (ABDD), internal partners from different lines of busienss & external stakeholders and Project Manager (Strategy Planning) to ensure Agency requirements are implemented/ delivered.
- Monitor project progress/ status and alert management on key issues related to agency and facilitate development/ execution of mitigation plan.
- Conduct programs including but not limited to training / promotion / incentive campaign from time to time to drive adoption of new initiatives
Data and Technology Adoption
- Source, scale and implement new technology and digital capabilities to AIA HK through partnership with insurance technology partners
- Supervising the development of agent analytics data foundation (Agent Single View) and deliver agent behavioural analytics deliverables to business units within Agency
- Understand agent behaviour & monitor movements of key agent’s segments thru big data, providing business insights and recommendation that are relevant in relation to agent strategy and behaviours
- Enable the dialogue about the value and meaning of the analytic insights, and making it easy for business stakeholders and senior management to apply data-driving decisions across the business
- Support implementation of agent analytics/digital solutions within agency business unit, as well as District directors.
- Contribute ideas on enriching the agent data.
Minimum Job Requirements:
- University / College Graduate with minimum of 7-10 years relevant working experience in the insurance industry
- Knowledge in execution & project implementation an advantage
- Outgoing with good communication, interpersonal skills and influencing skills.
- Extensive IT and Digtial apps development knowledge
- Demonstrated depth of UX experience and creativity.
- Proficient in written and spoken English and Chinese (Cantonese and Putonghua)
- Strong project management skills, self-motivated and willing to meet challenges
- Articulate, with excellent oral and written communication skills. Adaptable, able to interact and build strong relationships with people from a diverse range of backgrounds;
- Proven successful experience in managing digtal transformation team for driving digital innovation projects and a strong understanding of different digital systems and tools plus technical and business know-how;
- You are required to obtain relevant licence if your job involves in regulated activities.
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
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