Marketing Manager, Endovascular
Abbott · Singapore
JOB DESCRIPTION:
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Abbott Vascular provides innovative, minimally invasive, and cost-effective products for treatment of vascular disease.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
As the Marketing Manager – Endovascular, you will lead regional strategy and commercial marketing for products within Abbott Vascular’s Endovascular portfolio across Asia Pacific. The role will adapt global portfolio strategies into market-specific growth plans, identify new opportunities for adoption and market expansion, and drive business growth across priority APAC markets.
What You’ll Do
- Develop and execute the APAC Endovascular marketing strategy and annual business plan, aligned with revenue, market share, and growth objectives.
- Assess market trends, customer needs, competitive dynamics, and procedural opportunities to identify priority segments, markets, and growth drivers.
- Prioritize growth opportunities across relevant endovascular therapies, procedures and clinical specialties, tailoring strategies to market needs and levels of clinical adoption across APAC.
- Translate regional strategy into focused country plans, execution milestones and prioritized marketing investments, and review performance regularly with commercial teams.
- Lead portfolio positioning, value proposition and lifecycle plans in line with global strategy and approved local claims.
- Lead regional launch planning and execution, including opportunity assessment, customer targeting, forecasting, training, supply readiness and post-launch performance tracking.
- Collaborate cross-functionally to develop and communicate the clinical, operational, and economic value of Endovascular therapies through evidence-based tools, data, and customer-focused programs.
- Partner with Global Marketing, R&D, Clinical and Medical Affairs to represent APAC needs and inform future portfolio opportunities.
- Develop programs that increase appropriate adoption of Abbott’s Endovascular portfolio across priority procedures, customer segments, and markets.
- Lead regional KOL engagement, advisory boards, peer-to-peer education, congress activities and other customer programs with clear objectives and measures of success.
- Maintain strong market connectivity through customer visits and voice-of-customer activities and turn insights into actions and product feedback.
- Provide country sales and marketing teams with clear messaging, sales tools, competitive resources and account-segmentation guidance.
- Partner with country teams on priority-account plans, tenders and adoption pathways where relevant.
- Plan and lead key regional marketing workshops and events.
- Support product training and capability building and assess impact through adoption and business results.
- Track key indicators such as revenue, market share, price, account activation, repeat use, campaign effectiveness and launch performance.
- Partner with Finance, Commercial Excellence, Demand Planning and Supply Chain on forecasts, budgets, inventory readiness and business reviews.
- Collaborate cross-functionally across global, regional, and country teams, ensuring all activities meet applicable laws, industry codes, Abbott policies, and ethical standards.
Requirements
- Bachelor’s degree in marketing, business, or related field; MBA preferred.
- Minimum 8–10 years of marketing, product management or commercial experience in medical devices or healthcare, including regional or multi-country responsibility in Asia Pacific.
- Cardiovascular, endovascular, structural heart, electrophysiology, interventional radiology or related procedural experience is preferred.
- Demonstrated success in strategic planning, market development, customer engagement and new product launches.
- Strong analytical, communication, project management and stakeholder-influencing skills, with solid PowerPoint and Excel capability.
- Fluent written and spoken English; additional APAC language skills are advantageous.
- Willingness to travel approximately 30–40% across Asia Pacific.
Location
This position is based in Singapore.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.