Senior Retail Marketing Executive

Estée Lauder Companies · Ho Chi Minh City

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Position Summary

This position is accountable for Retail/ Commercial Planning across channels, aligning with in-market Commercial team, and other stakeholders in execution of campaign promotion, VM, and activation to achieve the brand objectives. This role works closely with in-market Consumer Engagement as well as in-market Education for planning and execution of all brand activities etc. 

Responsibilities

Retail Marketing Plan – Execute and deliver: 

• Execute new product launching, re-promote, and Mega campaign 

• Collaborate with In-Market CE, Commercial teams and DCM to execute omni channel commercial and activation for launch/mega campaign 

• Support all local Mega Campaign Offers in alignment with In-Market Brand teams  

• Unity Campaign implementation & Always-on promotion across channels (OL, B&M, SMC) 

• Support and deliver monthly always-on or tactical promotion plan 

• Provide support and execute all commercial proposal in current channels or new programs to over-deliver target 

• Monitor promotion allocation under guidelines 

• Timely checking of promotion running to ensure full compliance with anti-diversion protocols 

• Visual Merchandising Implementation: 

• Provide any feedback to MVIP Product Marketing on forecast of New launch/ Visual Merchandising Update/ Tester Bar/ Displayer, Collaterals in B&M/SMC in accordance with Brand guidelines and allocated budget where applicable 

• Cascade provided guidelines, briefing to agency, and execute the deployment in stores for New Launch Counter decoration or VM updates 

• Response and work alongside with Retail Project and VM on counter requests for counter maintenance 

• New Counter/Renovation Store Design and set-up: 

• Partner with Retail Project and VM and in-market Commercial in new counter set up 

Retail Partner Collaboration: 

• Support in-market Country and Commercial Manager to maintain Retailer Relationship and counter activation communication 

• Support in-market Country and Commercial Manager to represent In-Market Brands to coordinate with Retailers in communicating Brand Campaign/Monthly Activities in respective stores 

• Engage and align with Retailers to support the commercial and activation execution in store with collaborative initiatives (Data, Voucher, CRM, Retailer Visibility Support) 

• Support MVIP marketing strategies in Corporate Sales and Collaboration proposal 

• Assist in managing external partners in collaboration programs (Commercial Deals, Data sharing, Workshop, Visibility Support) 

• Coordinate with internal team to execute the collaboration 

Retail Marketing Operation: 

• Charge out Non charge products for B&M channel promotion plan across channels. 

• Charge out VM collaterals, displayers to respective stores based on local planograms.  

• Align with in-market Commercial and in-market Online Team on track and improve promotion-driven business performance and actual promo usage on monthly basis. 

• Monitor and report Voucher spending by Store 

• Monitor and report Control promo usage and promo cost under given budget 

• Monitor VM, counter decoration and ensure within allocated monthly maintenance Budget 

• Feedback on Competitor Activity Tracking 

• Coordinate Customer Workshop

Requirements

• At least 2-3 years of relevant experience in the FMCG/ Retail Environment 

• Excellent interpersonal, written and spoken communication skills. 

• Independent and highly organised 

• Task and result oriented 

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