Marketing Operations Analyst Lead (UK Shift)
FIS · Ind Pune Fl7
At FIS, our technology and our people are moving forward. We advance the way the world pays, banks and invests. We believe in building inclusive, diverse teams. Together, we innovate to help our colleagues, clients and communities succeed. If you’re ready to grow your career and make an impact in fintech, we have one question: Are you FIS?
About the Role
The Marketing Operations Analyst Lead is responsible for the design, development, execution and follow-up of FIS’ marketing campaigns. Working with Marketing teams this role will ensure best practices are established and followed for campaign creation, delivery and follow-up. This role owns the day-to-day management of all outbound and inbound marketing campaigns. Success in this role depends on the ability to develop a common set of campaign standards and best practices that support FIS’ financial and business objectives.
What You Will Be Doing
Campaign Management
- Collaborate with marketing teams to design and execute multi-channel marketing campaigns.
- Utilize Salesforce Marketing Cloud/Salesforce marketing cloud advanced to create, manage, and optimize email and digital campaigns.
- Monitor campaign performance and provide actionable insights for continuous improvement.
- Conduct quality checks on campaign assets to ensure accuracy and compliance with brand standards.
- Experience with use of flows and agents within Marketing cloud advanced
- Troubleshoot issues related to campaign execution and provide solutions.
- Standardize approach to campaign management, working in partnership with sales and product marketing to deliver effective marketing campaigns that support and grow the sales pipeline.
- For each campaign and set of campaign tactics, work in collaboration with the Marketing teams to determine the business objectives, the messaging, product, campaign stakeholders and target audience, ensuring all this information is captured in a campaign briefing request form within Workfront.
- Good understanding and execution of landing pages creation/designing in HTML/CSS. Practical understanding and use of ampscript for email personalisation, web campaigns, marketing cloud personalisation. Experience building journeys in Salesforce marketing cloud/Salesforce marketing cloud advanced.
- Good understanding of APIs
- Prior to any campaign roll out, manage, pilot and test all elements of the program /campaign to understand the best campaign strategy.
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- Workfront Management:
- Manage project workflows using Workfront, ensuring timely delivery of campaign/email/journey builds and adherence to deadlines.
- Coordinate with cross-functional teams to facilitate smooth communication and project execution.
- Track project progress, update statuses, and report on key metrics if required
- Collaboration & Support:
- Work closely with creative, content, and data teams to align strategies and optimize resource allocation.
- Provide training and support to team members on Salesforce Marketing Cloud /Salesforce marketing cloud advanced best practices.
What you bring
- 6+ years of experience with campaign operations activities within Salesforce marketing cloud using Journey Builder,Email Studio,AmpScript, HTML/CSS,Automation Studio, data segmentation and audience management, personalisation and dynamic content
- Working knowledge of building cloud pages, creating flows in Marketing cloud advanced.
- Knowledge of using Data 360 and Agentforce is good to have
- In-depth working knowledge of Salesforce Marketing Cloud Engagement and Marketing Cloud Advanced, Workfront and Microsoft Dynamics/Salesforce CRM (optional)
- Managing multiple projects for different stakeholders
- · Experience in analysis of sales and marketing data
- Well versed with creating emails, landing pages using HTML/CSS, forms, use of data extensions, automations, SQL queries and ampscript within Salesforce Marketing Cloud/Salesforce Marketing cloud Advanced
- Preferred Qualifications
- Strong hands-on experience with Salesforce Marketing Cloud Engagement
- Working knowledge or hands-on experience with Marketing Cloud Advanced/Data 360
- Salesforce Marketing Cloud certifications are desirable.
What We Offer you
At FIS, you can grow your career as far as you want to take it. Here’s what else we offer:
- Opportunities to make an impact in fintech
- Personal and professional learning
- Inclusive, diverse work environment
- Resources to give back to your community
- Competitive salary and benefits
Privacy Statement
Sourcing Model
Recruitment at FIS works primarily on a direct sourcing model; a relatively small portion of our hiring is through recruitment agencies. FIS does not accept resumes from recruitment agencies which are not on the preferred supplier list and is not responsible for any related fees for resumes submitted to job postings, our employees, or any other part of our company.
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