Director, Global Brand Marketing

Edwards Lifesciences · Irvine · $159,000–$226,000 (stated in the posting)

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Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

How you'll make an impact:

This role leads global brand strategy for upstream marketing and global product launches, partnering with product management, innovation teams, and executive stakeholders to define product positioning, value propositions, naming strategies, and launch plans that drive long-term growth and market differentiation. Responsible for integrating brand strategy throughout the innovation lifecycle, this leader ensures successful global product launches by aligning commercialization strategies, launch readiness, and cross-functional execution with business objectives and customer needs.

• Lead global brand strategy across the portfolio, defining upstream marketing and product launch strategies that drive growth, differentiation, market leadership, and alignment to business objectives.

• Partner with executive leadership, upstream marketing, and product management teams to shape portfolio strategy, commercialization priorities, and innovation opportunities across current and future offerings.

• Develop and steward the global portfolio brand architecture, product naming strategy, and brand governance framework, ensuring consistency, scalability, differentiation, and long-term brand equity.

• Lead strategic brand development for new products, platforms, and indications, including positioning, product naming, value proposition development, messaging frameworks, and launch strategy.

• Serve as the primary strategic brand partner throughout the innovation lifecycle, integrating brand strategy from concept development and market assessment through launch readiness and commercialization.

• Leverage customer, market, and competitive insights to identify growth opportunities, inform portfolio strategy, strengthen product differentiation, and guide commercialization decisions.

• Establish global launch frameworks, governance, and best practices to drive consistent, successful product launches across regions and markets.

• Provide strategic direction to downstream and regional marketing teams, ensuring global positioning and launch strategies are effectively translated into local commercialization and customer engagement plans.

• Champion the consistent application of corporate and business unit brand standards, visual identity systems, messaging principles, and trademark requirements worldwide.

• Collaborate with Legal, Regulatory, Clinical, Medical Affairs, and Trademark teams to develop, secure, and protect product brands, naming assets, and intellectual property throughout the product lifecycle.

• Lead cross-functional alignment across upstream marketing, commercial, clinical, and regional stakeholders to ensure launch readiness and successful global commercialization.

• Oversee agency and strategic partner relationships, define success metrics, and manage investments to drive measurable impact across brand strategy, launch performance, adoption, and business outcomes.

What you'll need (Required):

• Bachelor's Degree in in related field with experience in marketing and skill levels exceeding the requirements of the previous level or equivalent work experience based on Edwards's criteria Required and
• Demonstrated track record in people management or equivalent work experience based on Edward's criteria Required
• Experience working in a regulated industry or equivalent work experience based on Edward's criteria Preferred

What else we look for (Preferred):

• Proven successful project management leadership skills
• Proven expertise in Microsoft Office Suite and related tools and systems
• Excellent problem-solving, organizational, analytical and critical thinking skills including high discretion/judgment in decision making
• Excellent written and verbal communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Demonstrated performance track record within relevant industry/function
• Expert understanding of related aspects of marketing concepts and principles while identifying applications of functional knowledge and existing methodologies to complex problems
• Expert understanding of market and competitive dynamics
• Expert knowledge of financial mechanism that relates to marketing including forecasting, expense budgeting and management, purchase order compliance and processing, and 3rd party vendor compliance management.
• Demonstrated ability to manage one or more teams and provide coaching and feedback, including responsibility for all employee actions including attracting, developing, and retaining talent and partnering with HR on all aspects of talent development
• Ability to develop and integrate metrics into the projects and operations that clearly demonstrate the value of marketing to the business
• Expert understanding of marketing content approval processes and systems, regulatory guidelines and legal boundaries
• Strict attention to detail
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Ability to work and excel within a fast paced, dynamic, and constantly changing work environment
• Ability to prioritize work within the team based on critical business needs
• Ability to articulate the vision of the business unit and function
• Demonstrated performance track record within relevant industry/function including talent management responsibilities
• Frequently interacts with customers, and internal and external management concerning projects, operational decisions, scheduling requirements, and/or contractual clarifications
• Lead briefings and technical meetings for internal and external representatives
• Require the ability to change the thinking of, or gain acceptance from others in sensitive situations, without damage to the relationship
• Develop peer, cross functional and cross business relationships to maximize best practice sharing and team effectiveness.
• Provide leadership and direction to cross-functional teams to successfully implement systems, processes and related solutions
• Develop relationships and leverage them to influence change
• Support and solicit input from team members at all levels
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California, the base pay range for this position is $159,000 - $226,000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).  Applications will be accepted while this position is posted on our Careers website.

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

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