Retail Media Planner II
H-E-B · San Antonio, Austin
ResponsibilitiesJob Summary: As a Retail Media Planner II, you'll work closely with Sales counterparts to develop strategic media plans for some of our more complex suppliers and agencies, ensuring alignment with internal and external goals and objectives.
Key Responsibilities & Essential Functions:
Management / Administration:
- Develops cross-platform media plans and proposals that strategically align with more complex supplier / agency goals and objectives
- Works closely with Sales counterparts to intake key details to drive ad product selection, flighting, and overall structure of media plans; manages RFP process
- Maintains ad inventory tracker; tracks inventory trends
- Conducts QA of partner media plans
- Leverages historical campaign and enterprise data to drive strategic development of media plans
- Identifies test and learn opportunities
- Assists in Sales pipeline maintenance and CRM tidiness
- Writes insertion orders; facilitates contract initiatives
- Consults on use of H-E-B media products to deliver value to customers that align with their specific business objectives
- Serves as communication liaison between internal and external teams
- Provides additional guidance with sales support as needed
- Participates in client check-ins and media planning calls
- Stays current on trends and competition; helps develop online competitive analysis as needed
- Collaborates on / may lead select strategic projects; assists with GTM rollouts
- Works closely with crew counterparts across Sales, Account Management, Activation to support campaign goals and objectives; provides exceptional service
The responsibilities and essential functions outlined above describe the general nature and level of work assigned to this position. This is not an exhaustive list of all duties, responsibilities, and skills required. Duties and responsibilities may be modified at any time based on business needs. Employees may be required to perform other job-related tasks as requested by their supervisor, subject to reasonable accommodations.
Qualifications & Key Requirements:
Work Experience:
- 5+ years of experience in media planning or sales support
Knowledge/Skills/Abilities:
- Working knowledge of legal agreements, ad-related terminology across all media, and concepts / systems related to e-Comm and digital marketing
- Strong verbal / written communication and presentation skills
- Strong interpersonal skills
- Strong project management skills
- Ability to nurture collaborative relationships
- Ability to analyze and interpret data
- Ability to work and resolve issues cross-functionally
- Ability to manage multiple priorities and concurrent deadlines; attention to detail
Education:
- A related degree or comparable formal training, certification, or work experience
The work environment characteristics described here are representative of those a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Job Summary: As a Retail Media Planner II, you'll work closely with Sales counterparts to develop strategic media plans for some of our more complex suppliers and agencies, ensuring alignment with internal and external goals and objectives.
Key Responsibilities & Essential Functions:
Management / Administration:
- Develops cross-platform media plans and proposals that strategically align with more complex supplier / agency goals and objectives
- Works closely with Sales counterparts to intake key details to drive ad product selection, flighting, and overall structure of media plans; manages RFP process
- Maintains ad inventory tracker; tracks inventory trends
- Conducts QA of partner media plans
- Leverages historical campaign and enterprise data to drive strategic development of media plans
- Identifies test and learn opportunities
- Assists in Sales pipeline maintenance and CRM tidiness
- Writes insertion orders; facilitates contract initiatives
- Consults on use of H-E-B media products to deliver value to customers that align with their specific business objectives
- Serves as communication liaison between internal and external teams
- Provides additional guidance with sales support as needed
- Participates in client check-ins and media planning calls
- Stays current on trends and competition; helps develop online competitive analysis as needed
- Collaborates on / may lead select strategic projects; assists with GTM rollouts
- Works closely with crew counterparts across Sales, Account Management, Activation to support campaign goals and objectives; provides exceptional service
The responsibilities and essential functions outlined above describe the general nature and level of work assigned to this position. This is not an exhaustive list of all duties, responsibilities, and skills required. Duties and responsibilities may be modified at any time based on business needs. Employees may be required to perform other job-related tasks as requested by their supervisor, subject to reasonable accommodations.
Qualifications & Key Requirements:
Work Experience:
- 5+ years of experience in media planning or sales support
Knowledge/Skills/Abilities:
- Working knowledge of legal agreements, ad-related terminology across all media, and concepts / systems related to e-Comm and digital marketing
- Strong verbal / written communication and presentation skills
- Strong interpersonal skills
- Strong project management skills
- Ability to nurture collaborative relationships
- Ability to analyze and interpret data
- Ability to work and resolve issues cross-functionally
- Ability to manage multiple priorities and concurrent deadlines; attention to detail
Education:
- A related degree or comparable formal training, certification, or work experience
The work environment characteristics described here are representative of those a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.