Senior Marketing Manager - Shadow Mountain Titles
Deseret Book · Corporate Office
Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.
Senior Marketing Manager - Shadow Mountain Titles
REPORTS TO: Director of Marketing | Dotted Line To: Shadow Mountain Associate Publisher
LOCATION: Salt Lake City – Hybrid Schedule
POSITION TYPE: Full Time, Exempt
OUR COMPANY
Deseret Book is a mission-driven company, committed to being a trusted gathering place for thoughtful expressions of faith. Established in1866, today we create and curate stories worth telling, questions worth exploring, and beauty worth sharing to improve the lives of individuals and families in every step of their faith journey.
In our work culture, we put people first. Our team members are dedicated to meeting the needs of our communities as we work together, creating an environment where collaboration is critical and personal accountability is expected. If you are passionate about helping people find inspiration and help for their lives, and working with colleagues who want to do the same, then Deseret Book Company is the place for you.
Summary
The Senior Marketing Manager is the dedicated marketing leader for the Shadow Mountain imprint within Deseret Book Marketing. You'll own end-to-end consumer marketing strategy for Shadow Mountain's ∼50-title annual catalog developing per-title and per-span campaign plans, coordinating a team of specialists across publicity, events, social media, and advertising, and serving as the connective tissue between Shadow Mountain's editorial vision and Deseret Book's corporate marketing capabilities.
Responsibilities
Marketing Strategy & Campaign Management
- Develop, execute, and report on the Shadow Mountain marketing strategy annually and per publishing span (Spring/Fall).
- Build per-title marketing plans: grade each book by priority, allocate budget and time, define tactics, set KPIs, and track results.
- Present marketing plans to the Shadow Mountain team for editorial alignment and author feedback before execution.
- Coordinate with the DB Marketing Director on shared resources, co-branded campaigns, and cross-imprint promotions.
- Ensure Shadow Mountain's brand identity is clearly differentiated from Deseret Book's house brand while leveraging DB's infrastructure.
Team Leadership
- Manage four specialists (Publicity, Events, Social Media, Advertising); run weekly standups and manage workflows in Asana.
- Set individual goals tied to title and span performance; conduct regular performance check-ins.
- Serve as primary escalation point for day-to-day marketing execution decisions.
Budget Ownership & Reporting
- Own and manage the Shadow Mountain consumer marketing budget covering publicity, events, social media, advertising, and email.
- Track expenses at the title level; reconcile actuals against plan monthly.
- Deliver monthly performance reports to both the DB Marketing Director and the Associate Publisher/Publisher covering campaign ROI, channel performance, budget utilization, and recommendations.
- Produce per-span campaign recaps with lessons learned and forward-looking adjustments.
Cross-Functional Coordination
- Serve as the marketing voice in Shadow Mountain's New Product Review (NPR) process — providing market intelligence, comp analysis, and positioning recommendations.
- Collaborate with the Author Relations Specialist to ensure campaigns reflect author needs, feedback, and availability.
- Work with DB Partner Sales to align marketing with sell-in timelines, distributor advertising, and retail merchandising.
- Coordinate with creative/design resources for all marketing collateral; provide briefs, review proofs, ensure brand consistency.
- Leverage Deseret Book's infrastructure (email lists, website, retail channels, social following, CRM) to amplify Shadow Mountain campaigns.
Title Positioning & Content
- Provide input on metadata worksheets (BISACs, comps, KSPs) for all Shadow Mountain titles.
- Oversee consumer-facing marketing copy across email, ads, social, and catalog descriptions.
- Coordinate book launch strategies across publicity, events, and paid/organic campaigns.
Event Support
- Provide strategic oversight for Shadow Mountain's event marketing calendar; approve event-level marketing plans.
- Attend key events as needed to represent the marketing perspective.
Qualifications
- 5–7 years of progressive experience in book publishing marketing, consumer marketing, or brand management; imprint-level marketing leadership strongly preferred.
- Demonstrated ability to develop and execute multi-channel campaigns with measurable results.
- Experience managing a small team of specialists (3–5 people) with a track record of developing talent.
- Strong analytical skills; comfortable with campaign ROI analysis, budget management, and data-driven decision-making.
- Excellent cross-functional collaboration; able to navigate matrix reporting (corporate marketing + imprint editorial) with clarity and diplomacy.
- Familiarity with book publishing workflows, seasonal catalog cycles, and trade marketing conventions.
- Experience with Asana, MailChimp, social media platforms, and marketing analytics tools.
- Strong written communication skills; able to write compelling marketing copy and present strategy clearly.
- Familiarity with children's, MG, YA, and/or faith-based book markets preferred.
- Bachelor's degree in Marketing, Communications, Business, or related field required.
Equal Opportunity
Deseret Book is an equal opportunity employer. We're committed to building an inclusive workplace where every individual is valued, respected, and empowered to do meaningful work. We strongly encourage all qualified candidates to apply. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, or any other characteristic protected by federal, state, or local law.
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