SMM & UGC Specialist

JustMarkets · Europe

SMM & UGC Specialist

JustMarkets is looking for an SMM & UGC Specialist to join our Marketing team and develop our social media presence across international markets.

In this role, you'll be responsible for managing and growing our social media channels, developing engaging content, and building a systematic UGC process. You'll work with creators and local Marketing Managers across different GEOs, adapt content to local audiences, and use social media insights to continuously improve our SMM strategy.

Responsibilities

Manage and grow the brand’s social media presence across X/Twitter, Telegram, YouTube, Instagram, TikTok, and LinkedIn
Develop and execute content plans aligned with marketing campaigns, product updates, market events, and relevant social media trends
Adapt content, visuals, messaging, and tone of voice to different platforms, target audiences, and GEOs
Build and manage the end-to-end UGC process, including creator sourcing and selection, communication, briefing, coordination, and final content delivery
Generate and research content ideas for social media, including short-form video, educational, entertaining, trend-driven, and market-related formats
Create clear briefs and collaborate with designers, motion designers, content teams, creators, and other stakeholders on content production
Create and adapt social media content using CapCut and Canva when needed
React to relevant trends, market events, news, and other content opportunities in a timely manner
Monitor social media performance, including audience growth, reach, engagement, and content performance, and use insights to improve the SMM strategy
Work closely with local Marketing Managers and cross-functional teams to adapt social media activities to different international markets

Requirements

3+ years of hands-on SMM experience managing and growing brand social media channels across multiple platforms
Hands-on experience with UGC and creator management, including sourcing, selection, communication, briefing, and coordination
Experience working with international B2C audiences across LATAM, MENA, and/or APAC markets
Experience with CapCut and Canva for social media content creation and adaptation
Experience creating clear briefs for designers, content teams, and creators
Experience with professional SMM tools for social media management, trend monitoring, creator research, and performance tracking
Experience with task management and CRM tools such as Jira, Asana, or similar
Strong social media analytics skills and ability to translate data into actionable improvements
Ability to work in a dynamic environment, quickly adapt to changing priorities, and take ownership of tasks and results
Upper-Intermediate English (B2) or higher

Will be a plus

Understanding of CFD trading and financial markets
Understanding of trader psychology, terminology, and the specifics of communicating with retail trading audiences
Experience independently scripting, recording, and editing short-form video content
Experience with Adobe Premiere Pro and/or Photoshop
Knowledge of international financial advertising and promotion requirements
Experience with GA4 and UTM tracking
Previous experience in B2C FinTech, Crypto, Trading, Gaming, or other fast-paced digital industries

We offer

Opportunity to develop and scale SMM and UGC within an international FinTech company
Work with international B2C audiences across multiple GEOs, including APAC, LATAM, and MENA
Opportunity to influence SMM strategy, test new content formats and tools, and take ownership of initiatives
Close collaboration with local Marketing Managers and cross-functional teams across international markets
20 paid vacation days per year
10 paid sick leave days per year
Public holidays as per the company's approved Public holiday list
Medical insurance
Opportunity to work remotely
Professional education budget
Language learning budget
Wellness budget (gym membership, sports gear, and related expenses)

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