Brand & Creative Manager
JustMarkets · Europe
Brand & Creative Manager
JustMarkets is looking for a Brand & Creative Manager to shape, protect, and elevate our global brand identity and creative presence across both CFD and Crypto verticals. As the executive leader of our centralized Brand & Creative department, your mission is to build our brand into a highly trusted, world-class market leader in institutional trading. By managing skilled Team leads spanning PR, SMM, Creative Production, Global Sponsorships, and Localization, you will orchestrate high-impact global brand campaigns, maximize tier-1 sponsorship activations, and deliver culturally resonant, compliance-vetted creative assets that drive international growth, trust, and brand equity.
Responsibilities
- Lead and manage Team Leads (PR, SMM, Sponsorships, Creative, Localization) across CFD and Crypto, set long-term brand goals, and manage multi-million dollar annual budgets
- Direct global PR and SMM strategies to secure Top-Tier media coverage and establish C-suite executives as industry authority figures
- Own global brand architecture, visual identity, and ToV across all channels while enforcing strict financial marketing compliance with Legal
- Scale the internal studio (Graphic, Motion, Video) using Jira queues, DAM systems, and strict SLAs for fast, high-converting asset delivery
- Direct multi-channel social media strategies, trader-driven UGC pipelines, and community engagement to boost social proof and lower CAC
- Act as ultimate brand guardian during PR crises and track brand health metrics (SoV, EMV, sentiment, campaign lift)
- Lead campaign localization across 20+ languages using hybrid AI-human workflows to ensure speed, accuracy, and cultural relevance
- Drive 360° activations for F1 and sports partnerships, including co-branded campaigns, VIP events, IP utilization, and commercial ROI
Requirements
- 5+ years of brand leadership & creative direction with B2C focus
- Experience in leading teams and working in multi-market international environment - understanding of regional marketing dynamics (SEA, LATAM, MENA, Europe) to localize campaigns without diluting global brand equity
- Solid experience in PR, SMM and internal Brand operations, crisis communications
- Deep expertise in creation and managing high-volume design/motion/video studios using DAM platforms.
- Understanding of executive positioning in top-tier media (Bloomberg, Reuters, Cointelegraph, CoinDesk etc.)
- Proven ability to oversee social strategies, community ecosystems, and trader UGC pipelines (for CFD and Web3/Crypto audiences will be a strong plus)
- Mastery of global financial promotion rules (FCA, CySEC, ASIC, VARA) and risk disclaimer standards
- Proficiency in media monitoring tools and analytics to quantify SoV, sentiment, campaign lift, and ROI
- Experience in providing EXPOs and deep knowledge of media support
- Ability scaling multi-market campaigns combining enterprise AI translation tools with human workflows across regions
- Crisis Composure: Calm, decisive execution during PR crises, market volatility, or sentiment dips to protect brand reputation
- Cross-Departmental Synergy: Proven track record of aligning bold creative vision with strict Legal/Compliance frameworks and fast-paced BD sales cycles
Will be a plus
- Experience in FinTech, CFD/Forex, Crypto
- Track record of driving high-ROI activations for global sports/F1 partnerships (contract rights, co-branded campaigns, VIP hospitality, EMV calculation)
We offer
- Opportunity to directly drive and influence on Brand architecture, integrating top-tier CDPs, CRMs, DWH environments within our product, and advanced attribution systems across both regulated CFD brokerages, fast-paced Crypto and Web3 businesses lines with full autonomy and zero micromanagement
- High-Impact leadership — ownership and impact on PR, SMM processes within multi-markets areas, direct reporting to the Head of Marketing, and full autonomy to scale the core engine room of our global marketing department
- Work on global mobile products across multiple international markets
- 20 paid vacation days per year
- 10 paid sick leave days per year
- Public holidays as per the company's approved Public holiday list
- Medical insurance
- Opportunity to work remotely
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear, and related expenses)