Senior Sales Development Representative (SDR) (f/m/x)
doinstruct · Germany
🌟 What we do & why we do it
Founded in 2021 in Osnabrück, Germany, doinstruct is on a mission to empower the backbone of our society - the frontline workforce - by making workplaces safer, more compliant, and more efficient. We don’t just improve training; we redefine how industries onboard and upskill their teams.
The problem? Outdated, inefficient training methods that fail to meet the needs of the deskless workforce - the 80% of global workers overlooked by traditional learning solutions. We saw the gap and built a seamless, mobile-first platform that makes onboarding, training, and compliance effortless, multilingual, and accessible - anytime, anywhere.
At doinstruct, we don’t accept the status quo. We innovate, we challenge, we build. Our vision is bold: Operational excellence for frontline teams starts here. We cut through the noise of clunky, ineffective training with an engaging, user-friendly experience available in 35+ languages - no downloads, no passwords - just instant access to the skills that drive industries forward.
🚀 Join us if you’re ready to build something extraordinary. We’re growing fast and looking for ambitious minds who thrive in a fast-paced, high-impact environment. If you’re passionate about solving big problems, shaping the future of workplace learning, and working alongside a driven team that moves fast and thinks big, doinstruct is where you belong.
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The role
If you've done outbound for a while, you know what most SDR roles actually look like: a number on a board, a script to follow, and meetings that get booked whether they're ready or not. We built this role differently.
Our SDRs spend 15 to 30 minutes on a qualifying call. Not to pitch, but to actually understand what's broken in a prospect's business and whether it's worth an AE's time. We call it a pain chain: symptom, root cause, business cost. And: No chain, no meeting; the AE will send it back for further qualification. It keeps the quality honest and it means the work you do actually matters downstream. If you're ready to trade volume for something with more substance, it's worth a conversation.
🎯 What you’ll own
Your accounts are mid-market and enterprise (150-5,000 employees). You run the full qualification process before anything reaches an AE, which in practice looks like this:
Qualification calls that go long enough to build a real case, not just confirm that someone picked up
Re-engagement on accounts that have been approached before, with a genuine plan for how to get in differently
Follow-up calls with yourself when a first conversation doesn't go deep enough, rather than booking something that isn't ready
Finding your own contacts when the data isn't clean, because it often isn't
Keeping HubSpot honest so your pipeline reflects reality
Working closely enough with your AE that what you hand off actually lands
🙋 What we're looking for
You've done B2B outbound before and you have a real opinion on what makes a qualification call worth something. That's the baseline.
1-2 years of outbound sales or SDR experience in B2B
You've worked accounts with no clean data, navigated gatekeepers, and made multi-touch sequences actually work
You think about pipeline quality, not just volume, and you can explain the difference to someone who disagrees
Fluent German, working English
You manage your own day well and take feedback seriously when it comes
🤩 What's different here
The qualification bar here is genuinely high. A meeting without a clear pain chain doesn't move forward, and you're expected to know that before it reaches the AE. There's no hiding behind dial counts or activity metrics when the pipeline tells a different story.
The accounts you'll work aren't easy. No clean contact data, gatekeepers who've heard every opener, prospects who need a few different approaches before they pick up. The job isn't to call more. It's to find the angle that works, and to keep looking until you do.
When it clicks, you feel it. Your pipeline moves, your meetings convert, and the AE comes back wanting more. People here have moved to AE in around 24 months. That track is real, and it starts with the quality of what you build in this role.
🚀 Why doinstruct
You'll get coaching from Jiri (one of Germany's top sales trainers) alongside day-to-day feedback from an SDR lead who's genuinely among the best in the country
The SDR team has real influence on how we approach markets. You're not just running someone else's sequences
We're honest about what's working and what isn't, in both directions
400+ customers, Series A funded, below 2% churn. The product is a genuine must-have, which makes the conversation easier
A little glimpse into what a GTM Team Meet-Up can look like:
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At doinstruct, you'll have the chance to use your skills and help shape our growing start-up. We value a friendly work environment, open communication, and support your personal and professional growth every step of the way.
Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.
We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct.
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For questions or remarks please reach out to our team at people@doinstruct.com
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🌱 Our Core Values
Our core values shape how we work, ensuring consistency, trust, and purpose while guiding both individual actions and collective decisions. They’re not just words—we live them every day.
💌 Appreciation – We cultivate an environment of mutual respect, recognizing the unique contributions and backgrounds of every team member. Success is a team effort, and we celebrate it together.
💪 Drive – We don’t settle for "good enough." We are motivated by continuous improvement, setting ambitious goals, and pushing the boundaries of what’s possible.
🚀 Enabler – We take a proactive, solution-oriented approach, understanding the diverse needs of both our customers and our team. We believe challenges are opportunities waiting to be solved.
🗣️ Honesty – We value transparency and direct, constructive feedback. Open communication helps us learn faster, grow stronger, and build trust.
🌟 Ownership – We take full responsibility for our work, moving with urgency and independence. We don’t wait for solutions—we create them. Mistakes are learning opportunities, and we embrace them as part of our growth.
🤝 How we work
We believe in a workplace culture that fuels ambition, fosters innovation, and rewards initiative. At doinstruct, you’ll be surrounded by driven individuals who are passionate about making an impact. We set high standards - because the work we do matters.
Collaboration and shared energy drive us. We believe that working together in person creates the best ideas, sharpens our execution, and strengthens our team. That’s why we thrive in an office-first environment, where we exchange ideas freely and move fast together.
We’re not about rigid structures - we’re about high performance with flexibility. While we empower every teammate to optimize their productivity, we also believe that great things happen when we’re in the same room, building something extraordinary side by side.
📽️ Get a glimpse into our Offsite in Nov 2024
🌻 Let’s talk Benefits
Your well-being is a priority, and we're here to help you thrive — both inside and outside of work. That’s why we offer a variety of benefits to our team that you can find here.
🏋️ Physical Health - We want to keep it as flexible as possible - That’s why you can choose between eGym Wellpass or Urban Sports Club (USC) memberships. Berlin Office People can also use our shared John Reed entry cards.
💬 Language Learning - Gain access to Babbel for language courses, supporting both personal and professional development.
🚲 JobBike Leasing - Participate in our JobBike leasing program, promoting eco-friendly travel options.
💰 50EUR voucher / month - You can choose: New Billy shelf, new shoes or your weekly groceries? By using the platform Belonio we offer a 50 EUR voucher of your choice (incl. offers like Rewe, Ikea, Rossmann, Aral, Zalando and many more) to every employee.
🛍️ Future Bens - Enjoy discounts on various sustainable and eco-friendly products provided by the platform.
🧓 20% subsidy for your bAV - Benefit from our bAV offer! As your employer, we subsidise your contract by 20%.
🐾 Dog-friendly office - Your fur-friends are very welcome to join the office in Berlin together with you.
🍝 Lunch on Us - our office is stocked up with delicious meals from Juit so you can always grab a free and healthy lunch.