Business Development Executive
Pop Mart · London
POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.
POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.
Business Development Executive, Roboshop
Location: London, UK
Department: Retail Expansion, Europe
Employment Type: Full time, Permanent
The Role
The Business Development Executive, Roboshop will support the expansion and day to day development of POP MART’s Roboshop network across Europe. The role will focus on identifying potential locations, supporting commercial discussions with landlords and partners, coordinating new site launches and monitoring the performance of existing locations.
Working closely with iHead of BD and local market stakeholders, the Business Development Executive will help ensure Roboshop projects progress efficiently from initial opportunity assessment through installation, launch and ongoing operation.
Key Responsibilities
1. Location Development & Business Support
Research and identify potential Roboshop locations across Europe, including shopping centres, transport hubs, tourist destinations and other high footfall locations.
Support site evaluation using factors such as footfall, customer profile, commercial terms, sales potential and expected return on investment.
Assist with landlord, property agent and commercial partner discussions, including preparation of proposals and supporting information.
2. Project Coordination & Launch
Coordinate Roboshop projects from site approval through contracting, installation and launch, maintaining clear timelines and following up on outstanding actions.
Work with internal teams on machine procurement, logistics, branding, merchandising and other launch requirements.
Coordinate with local teams and external partners to support site access, installation arrangements and smooth operational handover.
3. Performance & Commercial Analysis
Maintain accurate Roboshop location, pipeline and project trackers and provide regular progress updates.
Monitor sales and operational performance by location, identifying potential performance issues and opportunities for improvement.
Support preparation of business cases, financial analysis and recommendations for new locations, formats or market pilots.
4. Partner & Stakeholder Coordination
Maintain effective relationships with landlords, shopping centre management teams, commercial partners and other external stakeholders.
Work closely with Retail, Merchandising, Supply Chain, Finance and other internal teams to resolve operational or commercial issues.
Support cross market Roboshop initiatives and ensure relevant information and best practices are shared across European markets.
Experience, Skills & Qualifications
Bachelor’s degree or equivalent experience in Business, Marketing, Real Estate, Retail Management or a related discipline.
Around 2 to 3 years of relevant experience in business development, retail expansion, property, account management, partnerships or project coordination.
Strong organisational and project coordination skills, with the ability to manage multiple locations and priorities at the same time.
Good commercial awareness and confidence working with basic sales, cost, ROI and performance data.
Strong communication and interpersonal skills, with the confidence to engage with landlords, commercial partners and internal stakeholders.
Proactive and hands on working style, with strong attention to detail and the ability to follow projects through to completion.
Good proficiency in Excel, PowerPoint and general project or business tracking tools.
Fluent written and spoken English.
Desirable Qualifications
Experience in retail development, vending, automated retail or other non traditional retail channels.
Familiarity with the UK or wider European retail and commercial property landscape.
Experience within toys, collectibles, lifestyle, entertainment or pop culture retail.
Chinese or another European language would be advantageous, but is not essential.
Experience working in an international or cross cultural business environment.
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*POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.
*As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees
because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship,
imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of
any other status or condition protected by applicable federal, state or local law.
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