Junior Strategist, UK Based
Kyra · United Kingdom
About Kyra
Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.
As a Junior Strategist at Kyra, you’ll help develop platform-native campaign strategies that combine creative storytelling with measurable brand impact. Working alongside our Strategists and Strategy Director, you’ll contribute to strategy from pitch through to post-campaign — turning insights into creative ideas that resonate across TikTok, Instagram, YouTube, and beyond.
You’ll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to support campaigns for our enterprise accounts. This role is ideal for someone early in their strategy career who lives on TikTok, loves turning data into narrative, and wants to grow fast in the creator economy.
Reporting to: Strategy Director
WHAT YOU’LL BE DOING
💡 Strategic Campaign Development
Support the development of campaign strategies — contributing to audience profiling, creator casting logic, content formats, messaging, and performance KPIs
Work cross-functionally with internal teams to help craft platform-native campaign concepts that align with brand tone and commercial goals
Write clear, inspiring creator-facing briefs informed by data and social insights, translating client objectives into platform-native content
📊 Insights, Data & Measurement
Track and report against measurement frameworks across CPV, ER, and platform-specific KPIs
Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation
Support Paid Media and Client Solutions in interpreting results and shaping strategic recommendations
🔍 Trend Forecasting & Cultural Analysis
Own day-to-day cultural listening, market research, and platform trend tracking within the fashion and beauty categories
Translate emerging insights into campaign ideas and brand opportunities
Contribute trend insights and POVs to decks, pitches, and proposals for new business
📞 Client Engagement
Join client calls alongside senior team members and present sections of strategic recommendations
Support Account and Campaign Leads in responding to briefs and evolving campaign strategy based on feedback
WHAT YOU BRING
🔑 Early Strategy Experience in the Creator Space
1–3 years in strategy, planning, insights, social, or branded content — agency, in-house, or strong internship experience in a creator, beauty, fashion, or social-first environment
⭐ The Traits We’re Looking For
Chronically online: Instinctively in tune with social platforms and emerging behaviours
Culturally fluent: Actively tracks trends, conversations, and cultural shifts across platforms
Creator-briefing expertise: Experienced in translating strategy into clear, compelling creator direction
Exceptional writing: Communicates ideas with clarity, creativity, and precision
Relevant category experience: Strong understanding of the fashion and beauty landscapes
Data-led thinking: Confident interpreting performance metrics and applying insights
Creator marketing expertise: Deep understanding of creators, platforms, and effective partnerships
AI fluency: Comfortable using AI tools to strengthen thinking, creativity, and efficiency
What Makes You Stand Out
A hybrid thinker who blends logic with creativity, intuition with structure
Examples of trend analysis, social content, or campaign thinking you’ve produced — professionally or personally
Passion for fashion, beauty, and social culture — and for pushing the boundaries of what creator content can do
BENEFITS
🌎 We’re a remote-first team, giving you the flexibility to work from wherever you do your best work
🌴 Annual Time Off: 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year
📚 Growth: Annual Learning & Development budget to invest in your skills
💰 Rewards: Annual bonus scheme to recognise great work
🩺 Healthcare coverage for US-based team members
AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.
💟 Support