Senior Content Marketing Manager
Norm Ai · New York City · $140,000–$180,000 (stated in the posting)
About Norm Ai
Norm Ai, the agentic law company, has a client base with a combined $30 trillion in assets under management.
Norm Ai pioneered Legal Engineering, the process that empowers lawyers to build and supervise domain-specific AI agents with Norm’s proprietary suite of no-code software tools. Norm Ai technology is deployed inside many of the largest and most consequential institutions in the world.
Norm Ai is also the technology behind Norm Law, LLP, a separate but affiliated AI-native law firm built for the era of agentic AI. Norm Law’s attorneys advise leading institutions across private funds, private equity, venture capital, real estate, registered funds, and financial regulation, using the same legal intelligence platform that powers Norm Ai’s products.
AI Fluency:
Norm Ai prefers all team members to be fluent in AI. Successful candidates actively use AI in their day-to-day work to support thinking, creation, and problem-solving. They use it to improve the quality and speed of their work and to continuously refine how work gets done end-to-end.
Candidates should be prepared to demonstrate and discuss their AI usage throughout the interview process, including concrete examples of tools, workflows, and outcomes. We look for practical, hands-on experience, not theoretical familiarity.
This Role
Norm is looking for a Senior Content Marketing Manager to create distinctive, high-impact content that builds our brand, advances our point of view, and helps clients understand the value of Norm’s products and services. As a senior member of our marketing team, you’ll work directly with executives and subject-matter experts to turn their expertise, ideas, and perspectives into compelling thought leadership and marketing materials.
This role requires an exceptional writer, editor, and strategic thinker who can translate complex topics into clear, persuasive narratives for sophisticated audiences. You’ll shape content from initial concept and point of view through drafting, production, and distribution—creating work that earns attention, strengthens Norm’s position in the market, and supports our most important business priorities.
What You’ll Do
Develop our point of view: Work directly with executives and subject-matter experts to uncover strong ideas and turn them into differentiated perspectives on AI, law, regulation, and the future of work
Create high-impact content: Write and produce thought leadership, reports, articles, executive bylines, case studies, presentations, campaign assets, website copy, sales materials, and other content for priority audiences
Lead the editorial strategy: Identify the topics, narratives, and formats that will strengthen Norm’s position in the market and establish a clear editorial roadmap around them
Own the editorial process: Lead content from concept through publication, including research, interviews, outlining, drafting, editing, stakeholder reviews, production, and distribution
Shape the narrative: Partner with Brand, Communications, Product Marketing, GTM, and Norm Law to ensure content reflects Norm’s positioning, voice, and strategic priorities
Build signature content programs: Develop repeatable editorial franchises and content series that establish authority, support campaigns, and create sustained engagement with target clients
Extend the impact: Turn major content pieces into channel-specific assets for social, email, events, campaigns, executive communications, and sales enablement
Drive project management: Manage editorial calendars, contributors, and internal stakeholders to deliver exceptional work on time
Own the metrics: Measure content performance, gather qualitative feedback, and use audience insights to continually improve topics, formats, distribution, and impact
What We’re Looking For
Core Qualifications
5–7+ years of experience in content marketing, editorial, communications, journalism, or a related field
Exceptional writing and editing skills, with a portfolio of clear, compelling work created for sophisticated or executive audiences
A track record of developing high-impact thought leadership and marketing materials across multiple formats and channels
Experience working directly with executives and subject-matter experts to develop original points of view and translate expertise into accessible content
Strong editorial judgment and the ability to identify the ideas, arguments, and stories most likely to resonate with an audience
Experience independently shaping content strategy and leading complex projects from an ambiguous starting point through publication
Excellent project management skills, with experience managing multiple content initiatives, contributors, and deadlines simultaneously
Comfort engaging deeply with complex, technical, or highly regulated subject matter
Ability to balance strategic thinking with hands-on execution, moving fluidly from a broad idea to a polished final product
Comfort with ambiguity and a bias for thoughtful action in a fast-paced, evolving environment
Nice to Have
Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category
Experience writing for legal, compliance, risk, technology, or C-suite audiences
Experience creating research-driven reports, executive thought leadership, or original editorial franchises
Familiarity with content distribution, search, AEO, social media, email marketing, and audience development
Experience directing designers, video producers, agencies, freelancers, or other creative contributors
What Success Looks Like
30 Days
Develop a strong understanding of Norm’s business, products, audiences, brand narrative, and existing content priorities
Build relationships with key executives and subject-matter experts across Marketing, GTM, Product, Legal, Policy, and Norm Law
Assess existing content, editorial processes, external partners, and opportunities to strengthen Norm’s point of view
60 Days
Present a prioritized content strategy aligned with Norm’s business priorities, target audiences, campaigns, and key thought leadership opportunities
Establish an editorial calendar and clear processes for developing ideas, interviewing experts, reviewing drafts, and producing content
Begin developing priority content with internal experts, including clear narratives, formats, distribution plans, and success measures
90 Days
Publish the first set of high-impact content and thought leadership developed in close partnership with Norm’s executives and subject-matter experts
Establish a clear roadmap for Norm’s ongoing content and editorial programs
Create a repeatable system for turning company expertise and market developments into timely, distinctive content
Demonstrate early impact through audience engagement, internal adoption, campaign performance, and qualitative feedback from clients and stakeholders
Compensation and Benefits
Range: $140K–$180K
The range displayed in this job posting reflects the minimum and maximum target for new-hire salary for this position. Within the range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training.
Equity: Included
Benefits: 401(k) with employer match; health, dental, and vision coverage; unlimited paid time off; free lunch in the office daily; and an employee referral bonus program.
Relocation: [If applicable] Financial support to ease your move to New York City, designed to make the transition smooth and stress-free.
Work Location
Location: New York City
Work model: Hybrid
In-office expectation: 3–4 days per week
Travel expectation: None
To learn more about Norm Ai, visit our website.