Salesforce Business Analyst & Admin (Marketing & Data Cloud - m/f/d)
Fresenius Kabi · Bad Homburg vor der Höhe
As a Global Salesforce Platform Administrator - Marketing & Data Cloud, you are responsible for the design, configuration, and continuous evolution of the Marketing and Data Cloud stream within the global Customer Engagement ecosystem (CRM), with a strong focus on Marketing Cloud, and Data Cloud.
You are part of a globally distributed platform team, organized across regional hubs to ensure scalable coverage across time zones. You will work side by side with Product Owners, and global teams, supporting the delivery of scalable, harmonized solutions while ensuring the platform can be effectively adopted and extended at regional level. The role combines Business Analysis and Salesforce Administration, with a strong focus on platform enhancement, feature development, and configuration, while collaborating with local CRM specialists who drive end-user support, and training in the markets.
Your focus is on implementing and evolving data-driven and marketing automation solutions in alignment with global platform strategy, ensuring consistency, scalability, and long-term maintainability. You contribute deep functional and technical expertise across Marketing Cloud and Data Cloud, supporting both global and local stakeholders, particularly for complex use cases, advanced segmentation and activation scenarios, and the continuous evolution of the Customer Engagement ecosystem.
Responsibilities:
Global Platform Development (Marketing & Data Cloud Stream)
Own and evolve the Marketing & Data Cloud streams within the global Customer Engagement ecosystem (focus on Marketing and Data Cloud), ensuring scalability, standardization, and alignment with global platform strategy
Design and implement global solutions across Marketing Cloud and Data Cloud, including marketing automation, campaign orchestration, journeys, segmentation, data models, and integrations
Collaborate closely with other platform streams (e.g., Sales, Customer Service, Technical Service) to ensure seamless end-to-end processes, consistent data flows, and a unified customer view across the ecosystem
Translate business requirements into solution designs and technical specifications, ensuring best practices and long-term maintainability
Ensure alignment with global data models, governance frameworks, consent management, and architecture standards
Continuously improve the platform by identifying opportunities for marketing automation, harmonization, and efficiency gains across marketing and data processes
Identify and drive the adoption of AI-driven capabilities (e.g., Agentforce, predictive audiences, personalization, automation) to enhance campaign effectiveness, customer engagement, and decision-making
Local Demand Definition & Implementation
Own the implementation of prioritized demands in alignment with global governance and product prioritization processes
Collaborate closely with business stakeholders, Product Owners, Business Analysts, and local CRM specialists to refine requirements and ensure implementation readiness
Validate and challenge incoming requirements to ensure scalable, reusable, and globally aligned marketing automation solutions
Support localization by adapting global campaign frameworks, data models, and activation strategies to market-specific needs while maintaining overall standardization
Contribute to workshops and alignment sessions to ensure smooth translation of business needs into global solutions and effective deployment into operations
Evaluate and prioritize demands with a focus on leveraging AI capabilities where applicable, ensuring scalable, value-driven, and future-oriented solutions
Commercial Excellence, Collaboration Model & Regional Hub Setup
Operate as part of a globally distributed Salesforce platform team, organized across regional hubs to ensure coverage across time zones
Collaborate seamlessly across regions, with shared responsibility for all countries and markets, both in daily operations and platform evolution
Act as the functional expert for Marketing Cloud and Data Cloud, supporting local CRM specialists with deep platform, marketing automation and data expertise when required
Work closely with IT, Commercial Excellence, and Digital Transformation teams to ensure alignment across the broader ecosystem
Lead and support cross-regional CRM initiatives and process optimizations within the wider Customer Engagement ecosystem, incl. marketing effectiveness, customer engagement
Data Analytics & Operational Business Support
Ensure data quality, consistency, and integrity across Marketing Cloud and Data Cloud, including identity resolution, data harmonization, and governance
Enable advanced reporting, analytics, and AI-driven insights by ensuring proper data structure, segmentation capabilities, and activation readiness
Support the development of training materials and enablement concepts, and contribute to training sessions where required (e.g., complex journeys, segmentation logic, AI use cases), in close collaboration with local teams
Provide expert-level support for complex or escalated topics, particularly in areas such as Journey Builder, campaign automation, segmentation logic, data integration, and AI-driven use cases, enabling local teams to design and operate effective customer journeys
Requisitions:
At least 5 years of professional experience in the Pharma / Life Sciences industry, ideally in CRM, commercial excellence, or customer engagement environments
At least 3 years of hands-on experience working with Salesforce Marketing Cloud, Data Cloud, or similar marketing automation / CDP platforms
University degree in business administration, economics, IT, or a related field
Strong experience with Marketing Cloud (e.g., journeys, automation, segmentation) and ideally Data Cloud (e.g., data modeling, identity resolution, activation)
Proven experience in translating business requirements into scalable marketing and data solutions within a global platform environment
Experience working within global governance models and collaborating with distributed, cross-regional teams
Salesforce Marketing Cloud Admin/Consultant Certification and/or Business Analyst required; additional certifications such as Data Cloud, Agentforce are a plus
Solid understanding of data models, integrations, consent management, and reporting capabilities
Experience with agile delivery models and tools such as JIRA and Confluence
Strong analytical and problem-solving skills, particularly in data-driven and customer-centric use cases
Experience or strong interest in leveraging AI-driven capabilities
Strong stakeholder management and communication skills, with the ability to collaborate effectively across technical and business teams
Structured, independent, and results-oriented working style
Fluency in English required, any additional languages are an advantage
Intercultural experience, ability to work in a global environment, and willingness to travel internationally