Brand Manager (Specialty Care)
Abbott Laboratories · No. 8
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Established Pharmaceuticals Division (EPD)
We are committed to bringing the benefits of our trusted medicines to more people in the world’s fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
As the Brand Manager (Specialty Care), reporting to the Business Manager, the candidate will be fully responsible for leading the specialty care portfolio and driving market leadership and revenue growth. The incumbent will work closely with multiple commercial operations teams to ensure success in the development of strategy, creative and execution plans, product support, and sales execution.
What You’ll Do
- Develop launch plans, brand plans and strategies for the range of products in the specialty care portfolio.
- Develop portfolio strategy and execution for the therapeutic area, aligning brand direction to maximize market penetration and leadership.
- Build strong multi-channel engagement plans to maximize opportunities across channels and stakeholder groups to drive scientific-driven activities.
- Develop and plan resource allocation effectively to address evolving market dynamics.
- Monitor, analyze, and evaluate market trends, HCP behavior, and competitor activity to identify market opportunities for the therapeutic area portfolio.
- Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve sales performance of the therapeutic area portfolio.
- Prepare monthly reports to the Business Manager on sales, product launches, market intelligence and updates on product marketing plans.
- Effectively manage key opinion leader relationships to support continuous education and disease updates for healthcare professionals and specialists.
- Provide product training and role-play sessions to the sales team to enhance product knowledge and effective selling.
- Collaborate cross-functionally with other therapeutic area portfolios, sales, regulatory, market access, finance and supply chain teams.
- Support product listing activities for institutions, including government and private hospitals.
Requirements
- Minimum 3 years of experience in a product management function within healthcare or pharmaceuticals, preferably in Oncology.
- Good knowledge of computer-based programs including Excel, graphics applications and PowerPoint presentation tools.
- Good interpersonal, presentation and cross-functional collaboration skills.
- Strong analytical and influencing skills.
Minimum Qualification
- Degree in Pharmacy, Nutrition, Science or equivalent.
- Sound understanding or qualifications in marketing-related principles.
Location
This position is based in Imazium Damansara Uptown, Petaling Jaya.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
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