Livestream & Content Operations Manager
CP Axtra · Beijing
Position: Livestream & Content Operations Manager
Company: Makro (CP AXTRA)
Department: Digital Commerce / Marketing
Location: Headquarter, Bangkok, Thailand
Employment Type: Full-time
About the Role
Makro is looking for an experienced Livestream & Content Operations Manager to lead the planning, execution, and optimization of livestream commerce and content initiatives across our digital and social platforms. The ideal candidate has hands-on experience running large-scale livestream events and a strong operational mindset for driving engagement, conversion, and brand growth.
Key Responsibilities
- Plan, produce, and execute end-to-end livestream campaigns from pre-production to post-event analysis.
- Lead large-scale livestream events, coordinating hosts, influencers, production teams, and internal stakeholders to ensure smooth execution.
- Develop content calendars and creative concepts that align with Makro's brand positioning and commercial goals.
- Own the end-to-end operations of livestream and content projects, including scheduling, budgeting, vendor coordination, and on-site/virtual event management.
- Monitor livestream performance metrics (viewership, engagement, GMV, conversion rate) and provide actionable insights to optimize future sessions.
- Collaborate with marketing, merchandising, and category teams to align livestream content with promotions and product launches.
- Manage relationships with livestream hosts, KOLs/KOCs, and platform partners to expand reach and improve content quality.
- Stay up to date with livestream commerce trends, platform algorithm changes, and competitor activities to continuously improve strategy.
- Prepare regular performance reports and present recommendations to management.
Requirements
- 5+ years of relevant experience in livestream commerce, content operations, digital marketing, or e-commerce operations.
- Proven track record of planning and executing large-scale livestream events (high concurrent viewership, multi-stakeholder coordination, or high-GMV sessions).
- Strong understanding of livestream platforms (TikTok Shop, Shopee Live, Lazada Live, etc.) and content/social media operations.
- Solid project management skills with the ability to manage multiple livestream/content projects simultaneously under tight timelines.
- Data-driven mindset with experience analyzing livestream KPIs and translating data into actionable improvements.
- Excellent coordination and communication skills to work cross-functionally with marketing, merchandising, and external partners (hosts, agencies, KOLs).
- Creative sensibility for content storytelling, combined with strong operational execution.
- Good command of English
- Bachelor's degree in Marketing, Communications, Business, or a related field.
Benefits
Health Insurance – At Makro PRO, we care about your health! Group insurance from a top insurance company is included in your benefits—OPD, IPD, Emergency OPD
Provident Fund – Makro PRO cares about your long-term plan! We offer 3% provident fund.
Year-end bonus – We include variable and performance bonus for our employees.
Gym Facilities – Our Head office has a fitness center, yoga room, and recreational space. Enjoy Bangkok scenery and work your body!
Attractive Vacations days – Enjoy our attractive annual leave of 20 days!
No overtime – We work 5 days a week. We set our own goals and deadlines.
Cool hardware – New MacBook. The tool to help you be the best of yourself.
Free car parking space – No more stress or extra cost if you drive to work. We offer free parking space for our employees.
Best Culture
- Clear focus.
- Diverse Workplace (Our members are from around the world!)
- Non-hierarchical and agile environment
- Growth opportunity and career path