Product Marketing Manager, Surgical
Edwards Lifesciences · Mumbai
Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.
Dedicated to innovation, our Surgical business unit is focused on identifying and solving critical, unmet needs in cardiac surgery. In understanding the challenges of open-heart surgery, we partner with surgical teams to deliver modern technologies intended to enhance patients’ quality of life and expand their potential treatment opportunities. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
How you’ll make an impact:
- Develop and execute the production of marketing and product training materials, and deliver sales force training
- Collaborate with marketing team to develop marketing messages based on regional strategies, knowledge of current literature and regulatory/legal requirements for minor product and/or single market launches, campaigns, and programs or initiatives
- Develop product materials and programs that support product launch and commercialization strategies using established brand guidelines and procedures
- Collaborate with regional marketing and demand planning (Irvine) to clarify demand forecasts for manufacturing and sales operations for minor product and/or single market launches, campaigns, and programs or initiatives
- Lead sections of projects for the Congress Management process
- Manage the product samples/marketing collateral forecasting, storage, distribution process for minor product launches
- Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for minor product and/or single market launches, campaigns, and programs or initiatives
- Develop product and kit labels required for regional product approvals
- Responsible for business intelligence activities
- Other incidental duties assigned by Leadership
What you’ll need (Required):
• Bachelor's or Master's degree with minimum of 5 -7 years of relevant marketing experience.
• Proven experience in the medical device industry is required, with exposure to cardiac surgery products, therapies, or procedures strongly preferred.
• Prior sales experience is an advantage.
What else we look for (Preferred):
- Proven expertise in MS Office Suite, Copilot
- Excellent written and verbal communication skills and interpersonal relationship skills including consultative and relationship management skills
- Excellent problem-solving , critical thinking, and investigative skills
- Substantial understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics.
- Substantial knowledge of marketing concepts and principles
- Expertise and ability to coach others in one or more functional areas
- Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
- Possess a fundamental clinical knowledge related to hospital environment, clinical practice and reimbursement policies
- Strict attention to detail
- Ability to interact professionally with all organizational levels
- Ability to manage competing priorities in a fast paced environment
- Work is performed independently on complex projects and/or lines of work and may be reviewed for accuracy and soundness
- Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
More jobs at Edwards Lifesciences · Marketing & Comms jobs in Mumbai