Senior Manager - B2B Sales Enablement
Staples · Richmond Hill
Some of what you will do:
The Sr. Manager, B2B Sales Enablement is accountable for driving end-to-end Go-to-Market (GTM) readiness across Staples Canada’s B2B organization. This role leads to the development and execution of enablement strategies that ensure sellers are fully equipped with the tools, training, content, and knowledge required to successfully launch and scale strategic initiatives.
This leader oversees core enablement functions including training, knowledge management, and seller-facing program execution, while partnering cross-functionally with Sales, Marketing, Merchandising, and Operations to deliver seamless GTM activation.
Specifically, You Will:
Lead end-to-end readiness planning and execution for all major B2B initiatives (e.g., product launches, pricing changes, platform enhancements, SMB programs).
Define and operationalize a standardized GTM readiness framework (playbooks, timelines, readiness checkpoints, success metrics).
Partner with cross-functional stakeholders to ensure alignment on launch priorities, dependencies, and execution plans.
Oversee development and governance of seller-facing content, ensuring accuracy, consistency, and accessibility.
Accountable for ensuring sellers are equipped to successfully execute B2B go-to-market priorities.
Oversee onboarding, training, and reinforcement programs delivered through the Sales Training Manager.
Develop and execute the B2B Sales Enablement roadmap aligned to strategic priorities (e.g., SMB growth, digital adoption, AI/Agentforce activation).
Establish scalable enablement models to improve seller productivity, adoption, and performance.
Define KPIs to measure enablement effectiveness (e.g., adoption rates, time-to-readiness, seller productivity).
Continuously assess gaps and optimize enablement strategies based on feedback and performance insights.
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