Area Manager, NSW
Pop Mart · Sydney
Founded in 2010, POP MART is a leading global pop culture and entertainment company. With IP at its core, POP MART works with artists and designers worldwide to develop and operate IPs, creating products, services and entertainment experiences for consumers. Its portfolio includes beloved IP characters such as THE MONSTERS , TWINKLE TWINKLE, CRYBABY, DIMOO, SKULLPANDA, Hirono and MOLLY. As of the first half of 2026, POP MART had more than 100 million registered members worldwide, operated 676 physical stores and over 2,800 ROBO SHOP vending machines, and reached nearly 100 countries and regions through cross-border e-commerce platforms,bringing joy to consumers around the world.


Founded in 2010, POP MART is a global pop culture and art toy company dedicated to inspiring passion and bringing joy to fans worldwide. Renowned for its designer toys, collaborations, and immersive retail experiences, POP MART has expanded rapidly across international markets.
Today, the brand operates in 30+ countries, with 600+ retail stores and over 2,300 Robo Shops globally. As POP MART continues to grow across Australia and New Zealand, we are strengthening our local team to support an engaging employee experience and scalable business operations.
As we enter the next phase of our retail journey in Australia, we're seeking an experienced and inspiring Area Manager to lead our NSW region.
This role oversees six high-volume stores across NSW and a team of approximately 70 employees. While our store network is established, our focus is now on elevating the customer experience, developing exceptional retail leaders, and continuing to enhance our existing store portfolio through exciting store relocation and upgrade projects.
We're looking for a hands-on leader who spends more time in stores than behind a desk, builds strong relationships with their teams, creates fun and energy in the workplace, and is passionate about developing people to reach their full potential.
Key Responsibilities
Lead People & Culture- Inspire, coach and develop store managers and retail leaders across the region
- Create an engaging, positive and accountable culture where teams can thrive
- Build high-performing teams through effective recruitment, succession planning and talent development
- Celebrate success and recognise outstanding performance across the region
- Lead from the front through a visible and consistent store presence
- Drive sales, profitability and operational performance across the region
- Analyse business trends and implement strategies to maximise sales and productivity
- Partner with Store Managers to identify opportunities and improve store performance
- Deliver strong commercial outcomes while maintaining an exceptional customer experience
- Champion a customer-first culture across all stores
- Ensure stores consistently deliver an engaging and memorable brand experience
- Maintain exceptional visual merchandising, operational and presentation standards
- Drive execution of major launches, campaigns and key trading periods
- Develop future retail leaders through structured coaching and development
- Partner closely with Recruitment to attract, hire and retain top talent
- Support major store relocation and enhancement projects
- Contribute to the continued evolution of POP MART's retail business in Australia
Our Ideal Candidate
We're looking for a seasoned retail leader who understands that great results come from engaged, high-performing teams.
This opportunity is likely to appeal to leaders from:
- Global fashion and apparel brands
- Athleisure and sportswear retailers
- Beauty and cosmetics retailers
- Youth-focused, lifestyle or culture-driven brands
- Premium customer experience-led retail environments
You'll likely bring:
- Multi-site retail leadership experience across a network of stores
- A proven track record of leading and developing Store Managers
- Experience managing large and diverse teams, in a fast-paced environment
- Strong commercial acumen and customer focus
- Success operating within high-volume retail environments
- A highly visible and hands-on leadership style
- A passion for coaching, mentoring and developing future leaders
- Exceptional communication and stakeholder management skills
- The ability to balance people, performance and customer experience
- High energy and a genuine passion for creating engaging retail environments
Why Join POP MART?
- Lead a portfolio of high-volume stores across some of Australia's busiest shopping destinations
- Develop and inspire a large team of retail leaders and team members
- Play a key role in shaping the next chapter of POP MART's retail journey in Australia
- Support exciting store relocation and enhancement projects designed to elevate the customer experience
- Join a creative, energetic and globally recognised brand
- Work alongside passionate leaders who care deeply about people, performance and culture
- Enjoy genuine career development opportunities within a growing international business
How to Apply
To apply, please submit your resume and a short cover letter (1 page maximum) telling us:
- Why POP MART?
- What would your priorities be in your first 90 days?
- What's your proudest achievement as a retail leader?
We're less interested in generic cover letters and more interested in understanding who you are as a leader, what motivates you, and the impact you've made throughout your career.
Full and permanent Australian working rights required to be eligible
#LI-DANIELW


*POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.
*As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees
because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship,
imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of
any other status or condition protected by applicable federal, state or local law.