Brand & Commercial Activation Specialist
IFF · Leiden
Job Summary
IFF is a global leader in flavors, fragrances, food ingredients and health & biosciences. We deliver sustainable innovations that elevate everyday products.
Within Health & Biosciences, we channel our passion for nature and bioscience into sustainable, life-enhancing technologies that power innovative solutions across healthcare, food, consumer and industrial markets.
This role will lead the execution of the Danisco-to-IFF transition across customer, sales and market-facing touchpoints. The specialist will translate Health & Biosciences-approved positioning into practical activation, enabling sales teams, distributors and customers to adopt the IFF brand confidently.
The role has global execution scope, with regional adaptation and local-market follow-through. It is accountable for delivering approved customer-facing assets and activation plans on time, in the correct format, with consistent messaging and clear usage guidance.
The role is based in Leiden, NL. Be part of a motivated, passionate and open-minded team where, together, we can achieve greatness and make a real impact. Your potential is our inspiration.
Where You’ll Make a Difference
- Translate approved brand positioning into campaigns, customer communications, sales tools, trade media, digital content and event activation.
- Coordinate the conversion of brochures, presentations, artwork, videos, websites and other commercial assets from Danisco to IFF.
- Equip global and regional sales teams and distributors with clear messaging, training materials, usage guidance and customer-ready tools.
- Manage creative agencies, production partners and vendors to deliver approved assets on time, in the correct format and to the required quality.
- Maintain accurate tracking of asset readiness, reviews, approvals, versions and regional implementation against programme milestones.
- Coordinate global direction with regional adaptation and local-market follow-through to support consistent execution across channels.
- Build strong alignment among global, regional and external stakeholders, resolving execution gaps and escalating risks when needed.
- Support priority ongoing Animal Nutrition & Health marketing needs while ensuring customer-facing assets and activation plans remain on schedule.
What Makes You the Right Fit
- Proven hands-on experience in marketing communications, brand activation, sales enablement or integrated campaign delivery.
- Strong execution discipline and the ability to manage multiple assets, versions, reviewers, deadlines and agencies without losing accuracy.
- Clear writing and editing skills, with the ability to turn strategy into simple, effective customer-facing communication.
- Experience briefing and managing creative production, including artwork, video, digital content or events.
- Strong stakeholder management skills across global and regional teams.
- Experience coordinating customer-facing materials through structured review and approval processes.
- Ability to balance global consistency with regional and local-market requirements.
- Strong organisational skills, attention to detail and the ability to maintain momentum across competing priorities.
- A degree or equivalent professional experience in marketing, communications, business or a related field.
How Would You Stand Out?
- Business-to-business experience in animal nutrition, ingredients, agriculture, life sciences or another technical sector.
- Experience delivering global rebranding, portfolio conversion or sales activation programmes.
- Working knowledge of review and approval requirements in a regulated environment.
Why Choose Us?
- Play a hands-on role in a highly visible global brand transition.
- Create practical tools and communications that directly support sales teams, distributors and customers.
- Collaborate with global, regional and external partners across a broad range of marketing channels.
- Gain exposure to brand activation, sales enablement, digital content, events and creative production.
- Join a collaborative team committed to innovation, sustainability and high-quality execution.
- Contribute to solutions that support customers across the animal nutrition and health value chain.
We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.
Visit IFF.com/careers/workplace-diversity-and-inclusion to learn more