Senior Associate, Media Planning

WPP Media · Singapore

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Role Summary and Impact  

We are looking for a highly motivated Senior Associate to join the WPP Media Clients Team. As the primary point of contact for a portfolio of clients, you will manage their advertising needs end to end across all channels (may include digital/non-digital or biddable/non-biddable). Your primary responsibilities will include developing and maintaining strong relationships with clients, understanding their business goals, and translating these into effective advertising strategies. You will oversee the entire campaign lifecycle, from initial strategy and planning to setup, execution, and ongoing optimization. Your role is crucial in ensuring that campaigns are delivered on time, within budget, and meet or exceed client expectations. Through meticulous planning and continuous performance analysis, you will drive successful outcomes and deliver exceptional value to our clients. 

3 Best things about the job: 

1. Opportunities for professional development and growth. 

1. Opportunity to interact and learn from the best people in WPP Media to drive excellence in media, content and technology. 

1. Grow your potential in a team culture built on collective energy, passion, collaboration and support. 

Key Responsibilities:  

Client Relationship & Servicing: 

• Client Champion: Proactively communicate with clients, providing regular updates on campaign performance, industry trends, and new opportunities. Manage client expectations effectively and ensure their satisfaction with our services. 

• Trusted Advisor: Build and maintain strong, long-lasting relationships with clients based on trust, transparency, and proactive communication. Become a trusted advisor, providing strategic guidance and recommendations to help clients achieve their business goals. 

Account Management & Strategy: 

• Data-Driven Approach: You will leverage a data-driven approach to optimize campaign performance and drive client success. 

• This involves utilizing advanced analytics and data insights to inform strategy, planning, and execution. 

• You will analyse key performance metrics, identify trends, and make data-backed decisions to enhance the effectiveness of advertising campaigns. 

• Strategic Insight: Develop a deep understanding of client businesses, target audiences, competitive landscapes, and industry trends. 

• Goal-Oriented Planning: Collaborate with clients to define clear and measurable campaign objectives, aligning advertising strategies with overall business goals. 

• Cross-Channel Expertise: Develop comprehensive advertising strategies and media plans across all relevant channels. 

• Management: Determine appropriate budgets and allocate resources effectively across different channels to optimize campaign performance. 

Implementation & Operations: Seamless Execution: Implementation of advertising campaigns across all channels, ensuring timely launch and accurate setup. 

• Budget Control: Manage campaign budgets and track spending meticulously to ensure optimal ROI and client transparency. 

• Team Collaboration: Collaborate effectively with internal teams (e.g., creative, analytics) to ensure seamless campaign execution and alignment with client expectations. 

• Performance Monitoring: Monitor and Optimize campaign performance closely, using analytics tools to track key metrics and identify areas for improvement. 

Optimization & Reporting: 

• Data-Driven Optimization: Regularly analyse data to uncover insights, adjust strategies, and implement changes that enhance campaign performance. 

• A/B Testing: Conduct A/B testing to identify the most effective campaign elements and optimize for conversions, engagement, and other key performance indicators. 

• Insightful Reporting: Generate regular reports that clearly communicate campaign performance, insights, and recommendations to clients in a digestible and actionable format. 

• Strategic Analysis: Analyse campaign data to identify trends, opportunities, and areas for improvement, providing strategic recommendations to clients for future campaigns. 

Skills and Experience 

• Ability to work independently and as part of a team in a fast-paced, deadline-driven environment. 

• Strong communication, presentation, and interpersonal skills, with the ability to build strong relationships with clients and internal stakeholders. 

• Strong understanding and hands-on experience with all major advertising channels (may include biddable/digital channels like search, social, and programmatic as well as non-biddable/non-digital channels like TV, Print, Radio, OOH/DOOH, Cinema, Digital IOs etc). 

• Proficiency in using analytics tools (e.g., Google Analytics, Adobe Analytics, Evogenious (TV), Clear Decisions, Excel, PowerBI to track campaign performance, generate insights, and inform optimization strategies. 

• Strong analytical and problem-solving abilities, with a data-driven approach to campaign planning, management and optimization. 

Life at WPP Media & Benefits  

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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