Power & Utilities Marketing Strategist, Assistant Director
EY · Nashville · $120,000–$204,000 (stated in the posting)
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We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.
The opportunity
The Power & Utilities Marketing Strategist, Assistant Director serves as the marketing lead and strategic advisor for the Power & Utilities sector. Acting as the sector's chief marketing officer, this individual is responsible for developing and executing an integrated marketing strategy that strengthens EY's market position, advances priority sector growth objectives, and deepens relationships with key clients and buyers.
This role partners closely with sector leadership, service line leaders, account teams, alliances, and global marketing colleagues to translate business priorities into compelling market-facing campaigns, thought leadership, activations, and account-based marketing programs. The strategist will help shape and activate the New Industrial Equation narrative within the Power & Utilities sector, connecting themes such as grid modernization, energy infrastructure, reliability, resilience, regulatory transformation, AI-enabled operations, capital deployment, and the evolving utility customer experience.
The ideal candidate combines strategic thinking, marketing leadership, exceptional stakeholder management skills, and a strong understanding of B2B and account-based marketing in highly matrixed organizations.
Key Responsibilities
1. Sector Marketing Strategy Leadership
- Develop and lead the annual Power & Utilities marketing strategy and activation plan aligned to sector growth priorities.
- Serve as the primary marketing advisor to Power & Utilities leadership, bringing market intelligence, buyer insights, and marketing recommendations.
- Identify, prioritize, and activate the themes most relevant to utility executives and decision-makers.
- Connect sector priorities to broader Industrials & Energy and EY enterprise narratives.
2. Thought Leadership and Market Positioning
- Partner with subject matter resources and sector leaders to identify thought leadership opportunities that elevate EY's voice in the market.
- Guide the creation of articles, research, executive perspectives, videos, client stories, case studies, web content, and campaign assets.
- Develop messaging that clearly articulates EY's differentiated value across utility transformation, technology modernization, infrastructure investment, and operational excellence.
- Ensure consistency of messaging across all channels and activations.
3. Account-Based Marketing and Client Engagement
- Lead sector-specific account-based marketing initiatives targeting priority accounts and strategic growth opportunities.
- Collaborate with account teams to create tailored marketing programs that support relationship development and revenue growth.
- Translate sector priorities into named-account campaigns, executive engagement opportunities, and strategic client experiences.
- Identify opportunities to leverage sector content, insights, and campaigns in priority client pursuits.
4. Campaign and Activation Leadership
- Design and oversee integrated, multi-channel marketing programs that utilize events, sponsorships, digital marketing, social media, PR, email, and sales enablement.
- Lead sector presence and activations across key industry conferences, utility events, and executive forums.
- Manage the development of flagship client experiences, executive roundtables, thought leadership launches, and sector campaigns.
- Coordinate cross-functional teams to ensure flawless execution and measurable business impact.
5. Stakeholder Management and Collaboration
- Build strong relationships across sector leadership, service lines, alliances, account teams, and marketing functions.
- Influence and align diverse stakeholder groups in a highly matrixed environment.
- Collaborate with global sector marketing teams to leverage and adapt global assets and campaigns.
- Act as a trusted advisor and connector across the Industrials & Energy ecosystem.
6. Performance Measurement and Optimization
- Define campaign objectives, key performance indicators, and success measures.
- Evaluate marketing effectiveness using data, analytics, and stakeholder feedback.
- Provide regular reporting and recommendations to optimize investments and improve outcomes.
- Demonstrate the impact of marketing activities on brand, relationships, and growth objectives.
Skills and attributes for success
- Strong understanding of B2B marketing, integrated marketing strategy, and account-based marketing.
- Experience building and executing multi-channel marketing campaigns and executive-level activations.
- Exceptional communications, storytelling, and content strategy capabilities.
- Ability to translate complex business and industry issues into clear, compelling marketing programs.
- Strong executive presence and stakeholder management skills.
- Experience operating in a large, global, matrixed organization.
- Analytical mindset with the ability to leverage performance data and market insights.
- Knowledge of utility industry trends, buyer priorities, energy transition, grid modernization, infrastructure investment, AI adoption, regulatory change, or related topics preferred.
- Familiarity with emerging marketing technologies, AI-enabled marketing, and digital engagement strategies.
To qualify for the role, you must have
- Bachelor's degree required.
- 5-7 years of relevant experience
Ideally, you’ll also have
- Experience developing and leading integrated marketing strategies and programs.
- Experience supporting executive stakeholders and complex professional services, technology, energy, industrials, or related sectors preferred.
- Strategic thinker with a strong bias toward action.
- Executive-level communicator and relationship builder.
- Highly organized, detail-oriented, and accountable.
- Comfortable balancing strategy, execution, and stakeholder management.
- Passionate about helping clients and industries navigate transformation, growth, and innovation.
What we offer you
At EY, we harness our collective strength to empower you to shape your future with confidence through professional growth, personal fulfillment and an inclusive culture. Learn more at ey.com/us/careers.
- We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job is:
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- New York City, Boston, and Washington DC Metro Areas, Washington State, and Southern California offices – $120,000 to $204,000
- Bay Area California offices – $125,000 to $212,500
- All other offices locations in the US, including Sacramento – $100,000 to $187,000
- Individual salaries within these ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
- Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
Are you ready to shape your future with confidence? Apply today.
- To make the most of your application experience, please limit yourself to two applications within a six-month period.
- EY accepts applications for this position on an on-going basis.
- For those living in California, please click here for additional information.
- At EY, our values set the foundation for how we work and the behaviors we expect of our people. Any misrepresentation or falsification of information or lack of integrity at any point in the recruiting process may result in withdrawal of your candidacy, revocation of an offer or immediate termination of employment.
EY | Building a better working world
EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.
Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
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All in to shape the future with confidence.
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