Associate Architect Braze

Dentsu · Bengaluru

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Job Description:

Job Description

Details

Business Title

Associate Architect Braze

Years of Experience

8+ years
Atleast 3 to 4 years experience in Braze
Atleast 4 years experience in Implementation

Job Descreption

• Design and manage a complete implementation and configuration for Braze, from implementing the SDK, leveraging APIs, through to creating app groups, segments, campaigns, canvas' content cards, and currents - the full lifecycle.
• Work with the client during discovery phase to develop the use cases and implementation requirements
• Document the technical requirements to be used in solution design and for implementation
• Serve as a technical liaison and consultant for the client's web and app developers and engineers
• Develop necessary code within the platform
• Architect and implement tags, SDKs, API connections, and other connectors to enable data

ingestion and/or campaign activation across all the client's digital channels

• Conduct training, deliver presentations, and lead meetings with clients and partners
• Assist with the pre-sales process & Meet with potential clients, understand their requirements and translate into a proposal or Statement of Work.
• Understand and have experience in using Liquid to set dynamic attributes and events
• Ability to manage project life cycles of digital solutions (scoping, milestone planning, KPI, delivery).

Must have skills

A minimum of 3-5 years' experience working with Braze

• Be certified in Braze
• Previously worked with clients to understand their data, segmentation and customer experience in marketing automation projects
• Deep knowledge of Internet technologies and system integration (e.g. web programming, API integrations, ETL configuration, cookie-based applications, mobile SDKs, …)
• * Understanding of digital advertising and digital marketing KPIs and metrics
• Experience in engaging, collaborating, advocating and negotiating solution architecture and design with platform architects.
• Excellent written and verbal communication skills.
• Must be comfortable speaking in public and interacting with C-level executives, marketers, web developers, engineers, analysts and ad agencies.
• Ability to work across multiple projects.
• Fluent in English - written and verbal fluency

Good to have skills

• Knowledge of other marketing automation products such as Salesforce Marketing Cloud, etc.
• Broader web and database development experience.
• Experience with marketing automation platforms or customer data platforms from other vendors.
• Ability to work with tag management systems such as Google Tag Manager.
• Knowledge of MarTech industry challenges such as 3P cookie, privacy laws etc.

Shift timing

Work in client specific time zones IST/GMT/EST / ANZ Time zone

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