Media Specialist (Digital)

Publicis Groupe · Lisbon

Company description

About Publicis Groupe

Publicis Groupe, the world's second-largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy known as The Power of One, it puts clients at the center by promoting the growth of their business through creative agencies such as Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun, and Digitas, along with media agencies like Zenith, Starcom, Spark, and Performics, and areas of transversal knowledge.

Publicis Groupe links Creativity, Technology, and Data, offering a value proposition that effectively connects brands and consumers.

Overview

We are seeking a highly motivated and analytical Digital Media Planner to join our team. The successful candidate will be responsible for developing and executing integrated digital media strategies that drive lead generation and business growth. This role requires a strong understanding of the digital media ecosystem, campaign planning and implementation, performance analysis, and client relationship management.

The ideal candidate combines strategic thinking with hands-on execution capabilities, is data-driven, and has a deep understanding of digital marketing channels, performance metrics, and optimization techniques.

Responsibilities

Digital Strategy & Planning

Develop comprehensive digital media strategies aligned with client business objectives and lead generation targets.
Build integrated media plans across multiple digital channels, ensuring optimal budget allocation and audience targeting.
Identify opportunities to improve campaign performance through channel diversification, audience insights, and emerging digital trends.
Collaborate with internal teams and external partners to create effective media recommendations and proposals.

Campaign Implementation & Management

Coordinate and oversee the implementation of digital media campaigns across various platforms.
Ensure campaigns are launched accurately, on time, and according to agreed objectives and KPIs.
Manage media investments across channels including:
- Paid Search (SEM)
- Paid Social
- Programmatic Display
- Direct Buys
- Performance Marketing Campaigns
- Lead Generation Campaigns
Monitor campaign delivery and performance, ensuring budgets, pacing, and targeting are optimized throughout the campaign lifecycle.

Reporting & Performance Analysis

Develop regular campaign performance reports and client presentations.
Analyze data from multiple platforms and reporting tools to identify trends, opportunities, and areas for improvement.
Translate complex performance data into clear business insights, recommendations, and actionable next steps.
Evaluate campaign effectiveness against KPIs and lead generation objectives.
Provide strategic optimization recommendations based on campaign performance and market insights.

Client Management

Serve as a key point of contact for clients on digital media planning and performance matters.
Present media strategies, campaign updates, performance reviews, and optimization recommendations.
Build strong client relationships through proactive communication and consultative problem-solving.
Understand client business challenges and proactively identify opportunities to improve results.

Qualifications

Required Skills & Experience

Proven experience in digital media planning, campaign management, and performance marketing.
Strong understanding of:
- Search Engine Marketing (SEM)
- Paid Search
- Paid Social
- Display Advertising
- Programmatic Media
- Direct Buy Media
- Lead Generation Strategies
- Performance Marketing
Deep knowledge of digital media KPIs and measurement;
Strong analytical and problem-solving skills with the ability to derive meaningful insights from large datasets.
Experience working with reporting platforms, analytics tools, and advertising platforms.
Excellent presentation and communication skills.
Ability to manage multiple projects and stakeholders in a fast-paced environment.
Strong attention to detail and commitment to delivering high-quality work.

Preferred Qualifications

Experience managing multi-channel digital media campaigns with significant media budgets.
Advanced proficiency in Excel, Google Sheets, and data visualization tools.
Experience using Google Ads, Meta Ads Manager, DV360, Campaign Manager, Google Analytics, and other relevant media platforms.
Understanding of customer journey mapping, attribution, and conversion optimization principles.

Additional information

Why Join Us

Because we offer reasons such as:

🚀 Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
📚 Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform, Marcel.
🥇 Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
🌍 Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our WorkYourWorld program.
✨ Work-Life Balance: Enjoy a hybrid model with up to two days working from home. Full remote during Easter, Christmas, and 3 weeks in Summer. Flexible work start schedule.

At Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals regardless of their background. We do not discriminate based on race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual’s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

This opportunity does not provide relocation support.