Senior Influencer Marketing Manager

Publicis Groupe · London

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About Influential 

Influential is where culture and creativity collide. We’re a multi-disciplinary social and influencer powerhouse built to create what people actually watch, read and share. We craft content that cuts through the noise for global brands including LVMH, Mars, Nestlé, PepsiCo and Sky. 

We are a rapidly growing team based at the iconic Television Centre in West London, part of Publicis Groupe, but with the agility of a boutique agency. 

We are hiring a Senior Account Manager to lead standout influencer campaigns for some of the world’s most recognised brands. At Influential UK, you’ll combine creative thinking, cultural insight and smart technology to produce creator-led work that delivers meaningful results. You’ll take ownership of campaigns from brief to reporting, bringing clients, creators and colleagues together around a clear vision. This is an opportunity to shape ambitious work within a specialist team, supported by the scale and capabilities of Publicis Groupe.

What you'll be doing:

• Lead influencer campaigns from initial brief through creator activation, content delivery, measurement and reporting.
• Build trusted client relationships, leading status meetings and providing clear, timely campaign updates.
• Create delivery plans, timelines and trackers that keep multiple workstreams focused and on schedule.
• Manage campaign budgets, monitor costs and make informed decisions that support commercial objectives.
• Oversee creator outreach, negotiation, contracting, onboarding and content delivery in partnership with talent representatives.
• Use campaign performance, platform knowledge and cultural insight to identify risks, opportunities and ways to optimise the work.
• Support colleagues by sharing knowledge, offering guidance and contributing to a collaborative team environment.

Skills we're looking for:

• Demonstrable experience managing influencer, creator, social media or integrated marketing campaigns.
• The ability to lead campaigns from strategy and planning through to execution, measurement and reporting.
• A strong understanding of platforms such as Instagram, TikTok and YouTube, alongside curiosity about the evolving creator landscape.
• Experience working with creators, talent agencies, clients and internal specialists to deliver shared goals.
• Strong organisational and project management skills, with a clear approach to balancing competing priorities.
• Confidence communicating with clients and stakeholders, including discussing feedback, challenges and recommendations.
• Commercial awareness, attention to detail and a practical, solutions-focused approach to campaign delivery.

Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. 

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

#LI-LA1

What you'll be doing:

• Lead influencer campaigns from initial brief through creator activation, content delivery, measurement and reporting.
• Build trusted client relationships, leading status meetings and providing clear, timely campaign updates.
• Create delivery plans, timelines and trackers that keep multiple workstreams focused and on schedule.
• Manage campaign budgets, monitor costs and make informed decisions that support commercial objectives.
• Oversee creator outreach, negotiation, contracting, onboarding and content delivery in partnership with talent representatives.
• Use campaign performance, platform knowledge and cultural insight to identify risks, opportunities and ways to optimise the work.
• Support colleagues by sharing knowledge, offering guidance and contributing to a collaborative team environment.

Skills we're looking for:

• Demonstrable experience managing influencer, creator, social media or integrated marketing campaigns.
• The ability to lead campaigns from strategy and planning through to execution, measurement and reporting.
• A strong understanding of platforms such as Instagram, TikTok and YouTube, alongside curiosity about the evolving creator landscape.
• Experience working with creators, talent agencies, clients and internal specialists to deliver shared goals.
• Strong organisational and project management skills, with a clear approach to balancing competing priorities.
• Confidence communicating with clients and stakeholders, including discussing feedback, challenges and recommendations.
• Commercial awareness, attention to detail and a practical, solutions-focused approach to campaign delivery.

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