Manager - Digital - Marketing - Mumbai - Lower Parel - JM
Tata Capital · Mumbai
1. SEO Strategy & Organic Growth
- • Drive organic traffic growth through on-page, off-page, and technical SEO strategies
- • Improve keyword rankings and visibility across search engines for targeted business keywords
- • Identify and implement new growth opportunities and channels for organic acquisition
2. Technical SEO & Website Optimization
- • Ensure website adherence to SEO best practices including site speed, mobile responsiveness, crawlability, and indexing
- • Monitor and improve overall technical health of websites
- • Coordinate with tech teams for implementation of SEO enhancements
3. Content Strategy & Optimization
- • Drive content initiatives including monthly blog creation and optimization of existing content
- • Ensure content is aligned with SEO goals, keyword strategy, and user intent
- • Continuously optimize website pages to improve rankings and engagement
4. Local SEO & GMB Management
- • Manage Google My Business (GMB) listings for all branches
- • Ensure accurate, consistent, and optimized business information across locations
- • Improve local search visibility and customer engagement
5. Backlinking & Domain Authority
- • Develop and execute backlink strategies to improve domain authority (DA)
- • Build high-quality backlinks to enhance website and app visibility
- • Track and improve off-page SEO performance
6. App Store Optimization (ASO) & App Growth
- • Improve app visibility and downloads through App Store Optimization (ASO)
- • Conduct A/B testing for app store elements (titles, descriptions, creatives)
- • Monitor competitor strategies and optimize app performance accordingly
- • Manage user reviews and ratings to enhance app credibility
7. Reporting & Analytics
- • Share weekly and monthly performance reports with actionable insights for business teams
- • Track key metrics including traffic, rankings, conversions, and app downloads
- • Use analytics to refine strategies and improve ROI
8. Learning & Capability Building
- • Continuously enhance expertise through Google certifications and digital marketing courses
- • Stay updated with latest SEO trends, algorithms, and best practices
- • Apply learnings to improve marketing effectiveness and decision-making
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