Assistant Manager - Marketing, Sports
JioStar · Mumbai
About the Role:
We are looking for a passionate and driven individual who can lead end-to-end marketing for the Pro Kabaddi League—across digital, on-ground, ATL, BTL, PR, influencer, and fan engagement. The role demands strong creative thinking, data driven, campaign execution experience, and the ability to drive year-round brand relevance. A collaborative marketer who can work across internal teams, agency partners, and broadcaster to deliver strong marketing for one of India’s most watched sports leagues.
Context:
The Pro Kabaddi League (PKL), launched in 2014, has grown into one of India’s most watched and commercially successful sports leagues. Operated by Mashal Sports and co-owned by JioStar, the league has played a transformative role in making kabaddi a mainstream sport. With a growing focus on expanding fan engagement, digital-first storytelling, and strategic partnerships that enhance visibility and relevance, this role is central to shaping how kabaddi is positioned in India’s competitive sports and entertainment landscape.
Key Responsibilities:
- Lead 360° marketing campaigns to drive tune-ins, engagement, and brand awareness
- Drive growth and innovation across PKL’s digital platforms including social media, website, and app
- Manage PR strategy and media outreach, including key messaging, press releases, match reports, and press conferences
- Collaborate with influencers and content creators to expand PKL’s reach and relevance
- Conceptualize and execute fan engagement initiatives during the auction, pre-season, league stage, playoffs and Final
- Oversee media planning across ATL and digital
- Build and manage strategic partnerships to drive brand value, extend audience reach, and unlock co-branded marketing opportunities
- Analyse and interpret TV and OTT data shared by the broadcaster to derive actionable insights that inform PR, fan engagement, and overall league strategy
- Liaise with cross function teams within Mashal Sports & JioStar as well as PKL franchisees and agency partners ensuring alignment and smooth execution of integrated campaigns
- Maintain campaign reports, track performance metrics, and suggest optimizations
Performance Measures:
- Delivery on engagement, and reach metrics
- Consistency and innovation in brand storytelling
- Process efficiency and timely campaign execution
- Understanding and alignment with sports audiences
Qualifications:
- MBA with 4–6 years of relevant work experience in marketing, ideally in sports, entertainment, or digital-first consumer brands
- Proficient in Microsoft Word, Excel, and PowerPoint for documentation, analysis, and presentations
- Experience working with creative or digital agencies is preferred
Personal Attributes:
- Strong interest and understanding of sport
- Creative thinker with a solutions-oriented mindset
- Excellent communication and interpersonal skills
- Highly organized and detail-oriented
- Project management skills & planning
- Good presentation skills with the ability to convey ideas clearly and effectively