Senior Marketing Data Analyst

CPI Security · Charlotte

Senior Marketing Data Analyst

Location: Charlotte, NC | In-office
Employment Type: Full-time

CPI Security, a leader in security, smart home, and business automation, is hiring a Senior Marketing Data Analyst to join our Marketing team in Charlotte, NC. In this role, you’ll own the marketing data and analytics ecosystem—from click tracking to lead conversion reporting. You’ll use SQL, GA4, Tableau, Salesforce, Invoca, GTM, and related platforms to build trusted reporting, improve attribution, identify performance trends, and help channel owners make smarter decisions about spend, testing, and strategy.

What You’ll Do

Build and maintain SQL-backed datasets for campaign, channel, lead, attribution, and conversion reporting
Analyze marketing performance across paid search, paid social, display, email, web, offline, and other channels
Partner with channel owners to answer key business questions: what happened, why it happened, and what to do next
Standardize marketing KPIs including leads, conversion rates, CPL, CPA, ROI, attribution windows, and funnel metrics
Develop Tableau dashboards and recurring reports based on trusted data models
Monitor data quality, tracking gaps, duplicates, reconciliation issues, and reporting inconsistencies
Support attribution, media mix, lead quality, funnel conversion, and budget allocation analysis
Design, execute, and analyze A/B tests, multivariate tests, and marketing experiments
QA and troubleshoot tracking across GA4, GTM, Salesforce, Invoca, paid media platforms, email, web, and offline channels
Present clear, actionable insights to Marketing, Sales, agencies, and leadership

What We’re Looking For

3+ years of experience as a marketing analyst, marketing data analyst, data analyst, or similar role
Strong SQL skills, including pulling, joining, cleaning, and aggregating marketing and CRM data
Experience supporting digital or performance marketing teams with actionable reporting and analysis
Hands-on experience with Google Analytics 4 and Google Tag Manager
Experience with Tableau or similar BI tools connected to SQL/data models
2+ years of experience designing and analyzing marketing tests or experiments
Understanding of paid search, paid social, display, email, and omnichannel campaign measurement
Experience with CRM or marketing automation reporting; Salesforce preferred
Strong data-quality mindset and ability to validate reporting before sharing insights
Clear communication skills with the ability to explain findings to technical and non-technical audiences
Bachelor’s degree in Marketing, Business, Statistics, Data Analytics, Economics, or related field preferred; equivalent experience considered

Nice to Have

Advanced SQL, including CTEs, window functions, performance tuning, or warehouse/ETL experience
Python or R for deeper analysis
Experience with customer lifetime value, predictive scoring, MMM, or multi-touch attribution
Basic JavaScript, HTML, or CSS for GTM and tracking troubleshooting
Paid media platform APIs or warehouse integrations
Experience in security, home services, smart home, subscription, or lead-generation businesses
Experience working with agencies and Sales teams on lead quality and funnel conversion

Why Join CPI Security?

At CPI Security, you’ll join a collaborative, mission-driven team focused on innovation, service, and protecting what matters most. Your work will directly influence how marketing performance is measured and how teams make decisions that help customers feel safer, more connected, and more in control.

Benefits

Competitive pay
Medical, dental, vision, life insurance, and disability options
Paid holidays, floating holidays, and PTO
401(k) with competitive company match
Free monitored security system eligibility after 90 days
Education assistance
Volunteer and community engagement opportunities
On-site café, coffee/smoothie bar, walking trail, basketball court, and fitness facility with dedicated staff

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