Marketing Operations Specialist
Nautilus Solar Energy · Remote
Nautilus Solar Energy is seeking a highly motivated Marketing Operations Specialist to execute, optimize, and measure digital marketing programs that strengthen brand awareness, and increase customer acquisition, engagement, and retention across priority markets. This role is ideal for a marketing operations professional with 5+ years of digital marketing experience who combines creativity, technical expertise, operational discipline, and a data-driven mindset. The successful candidate will serve as a key administrator for Nautilus’s marketing technology stack, including HubSpot and G-Suite, manage paid media campaigns, and optimize the website for traffic growth and stickiness. This position is a fully remote opportunity with occasional travel.
Requirements
- Serve as a key administrator for HubSpot, managing marketing automation, lists, workflows, forms, landing pages, customer journeys, drip campaigns, reporting, and data hygiene.
- Support integrations between HubSpot, attribution tools, and third-party technologies to ensure accurate lead capture, system synchronization, lifecycle tracking, and reliable marketing data.
- Maintain and optimize Nautilus’s website and landing pages by updating content and metadata, improving UX/UI, supporting SEO and AEO best practices, and increasing traffic, engagement, and conversion.
- Work across teams (i.e., sales, policy, origination, customer care) to understand customer needs.
- Create and adapt digital marketing assets using Adobe Creative Suite, Canva, HubSpot, and other tools, including emails, landing pages, forms, ads, customer education materials, and campaign collateral.
- Monitor, analyze, and report on campaign, website, and funnel performance using HubSpot, Google Analytics, Google Search Console, UTM tracking, paid media dashboards, and social media analytics; provide actionable recommendations to improve traffic, engagement, attribution confidence, and ROI. GA4 certification preferred.
- Support lifecycle communications across email and SMS, including audience segmentation, compliance-aware execution, performance tracking, and campaigns designed to increase conversion and engagement with the end goal of improved retention.
- Help manage marketing projects, campaign calendars, prioritization tools, documentation, and standard operating procedures to ensure cross-functional work is delivered on time, within scope, and aligned with Nautilus business priorities.
- Collaborate with internal and external teams to support market launches, customer education, subscriber acquisition, retention, and brand-building efforts across Nautilus’s community solar markets.
- Bachelor’s degree in marketing, communications, business, digital marketing, or a related field.
- 5+ years of digital marketing experience, preferably in consumer-facing industry.
- Hands-on experience administering HubSpot, including workflows, lists, forms, landing pages, customer journeys, drip campaigns, reporting, marketing automation, and data hygiene.
- Experience with data cleansing, list hygiene, deduplication, field standardization, and maintaining accurate marketing database records.
- Experience maintaining websites and landing pages, including HubSpot CMS or similar content management tools.
- Working knowledge of UX/UI principles, website usability, landing page testing, conversion rate optimization, and customer journey improvements.
- Strong understanding of SEO, SEM, and AEO fundamentals, including keyword strategy, on-page optimization, structured data and schema, search intent, answer-focused content, and performance measurement.
- Experience executing and reporting on paid and organic campaigns across Google, Meta, Reddit, or other digital advertising channels.
- Experience with Google Analytics 4, Google Search Console, UTM tracking, dashboard development, data visualization, and performance reporting.
- Strong project management skills with experience using Monday.com, or similar platform.
- Excellent written and verbal communication skills
- Strong attention to detail, organization, analytical thinking, and ability to manage multiple priorities in a fast-paced, cross-functional environment.
- Basic HTML/CSS knowledge.
- Unrestricted authorization to work in the U.S.
Benefits
Compensation:
$70,000k-$80,000k