Channel Mktg Mgr
Microsoft · Türkiye
OverviewCome build community, explore your passions and do your best work at Microsoft with thousands of university interns from every corner of the world. This opportunity will allow you to bring your aspirations, talent, potential – and excitement for the journey ahead.
Our purpose is to earn fans and drive growth by building emotional connections to delight and empower everyone. We engage with consumers globally throughout their shopping journeys, navigating both physical storefronts and digital visits across Partner Channels in Windows and M365. Together with our ecosystem partners, we strategize and implement plans for customer engagement and economic growth.
As a Channel Marketing Intern at Microsoft, you’ll support the International & Emerging Markets (IEM) team in Turkey, working across an ecosystem of Essential Device Retailers (EDR) and distribution partners that continues to grow. You will help drive full-funnel marketing with our EDR and distribution partners, share feedback on channel and category trends, capture learnings and establish campaign best practices, leveraging the global infrastructure for support and shared platforms.
As an intern at Microsoft, you’re stepping into a world of real impact from day one. You’ll collaborate with global teams on meaningful projects, explore cutting-edge technologies like AI, and kick start your career while doing it. With a strong focus on learning and development, this is your opportunity to grow your skills, build community, and shape your future—all while being supported every step of the way.
In this role, you will support the IEM channel marketing team in Turkey in building full-funnel marketing plans, creative campaigns and relevant marketing experiences with Essential Device Retailers and distribution partners. You’ll work with marketing and channel sales teams to shape Microsoft experiences across EDR storefronts and distributor-led programmes, activating an omnichannel strategy, building partner capability and delivering joint value. Success is measured by campaign effectiveness/ROI, partner satisfaction, conversion, sell-through and brand love.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
- Develop and maintain a partner planning framework and marketing calendar for Essential Device Retailers (EDR) and distribution partners, aligned with product campaigns and seasonal priorities.
- Build full-funnel, omnichannel marketing plans with EDR and distribution partners to drive sell-through and maximise ROI across short, medium and long-term horizons.
- Execute partner-specific campaigns with EDR and distribution partners using global creative assets, with a strong emphasis on digital, mobile-first and social commerce.
- Enhance in-store and online conversion across EDR storefronts and distributor-led channels through connected experiences, shop-in-shop programmes and compelling retail demo platforms.
- Foster retail seller advocacy across EDR and distribution partner teams through training, evangelism and community engagement initiatives.
- Ensure brand consistency and visibility through optimised search, discoverability and collaboration with content creators and agencies.
- Track and analyse campaign performance, secure partner reporting and generate actionable insights to support continuous improvement and business milestones.
Qualifications
Required Qualifications
- Currently completed/ pursuing a Bachelor's or Master’s degree in Business, Marketing, Communications, Public Relations or related field (if still studying must have at least one quarter/semester of school remaining following the completion of the internship)
- Fluent in English
- Legally Authorised to work in Turkey
Additional/ Preferred Qualifications
- Experience in digital marketing, growth marketing, retail, channel marketing, marketing, retail sales, Consumer Technology Products and Services marketing experience is preferred
- MBA degree
- Understand the digital and physical buying journey (omni channel)
- Understanding of cross-discipline marketing programs
#EiP #MCAPSEiP
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.