CRM & Lifecycle Manager, Germany
Eucalyptus · Berlin · €65,000–€75,000 (stated in the posting)
We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.
We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support.
You'll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women's and men's health conditions.
We joined Hims & Hers so that you can do all of the above on a bigger scale, with more ambition, a stronger global brand and the resources to deliver care to patients in dozens of countries.
We're looking for people who appreciate and are excited by the enormity and uniqueness of this challenge, and want to work in the most ambitious, smart, fast moving and positive sum environment of their lives to transform how healthcare is delivered globally.
We hope that's you.
How we think about marketing
At Euc, marketing is about capturing attention and turning it into real growth.
We're not here to chase perfect open rates or vanity metrics. We're here to grow the business by reaching people, earning their trust, and helping them get real outcomes from the treatment they've started.
We move fast. Really fast. Because when ideas ship quicker, we learn quicker, make bolder bets, and don't waste months on "safe" programs that never move the needle.
Here's how we think:
- Creative wins. We don't have exclusive access to channels, so great storytelling is how we stand out and earn attention
- Speed matters. Fast tests beat perfect plans. We ship early, learn fast, and move on
- Lifecycle is a growth lever, not a cost centre. The work after the sale (activation, adherence, retention) compounds, and we treat it that way
- Data is a compass. We ask why, not just what. Trends are more useful than daily swings. Insight plus action equals impact
- We focus on outcomes, not channels. Email, SMS, WhatsApp, push, in-app, we use whatever moves the patient forward in that market. No channel loyalty. Just growth
What's next?
We're entering one of our most ambitious chapters yet. Over the next 12 months we're scaling our existing international markets (Germany, Canada, Japan) and launching Juniper into new ones, with the goal of three more markets live by the end of the year.
To get there, we're centralising growth as a function across the international team, building the central engines that let every market scale faster than it could alone. Lifecycle is one of those engines.
We've already built strong lifecycle programs in Australia and the UK. The opportunity now is to take what works and make it work across our international markets.
We're hiring a CRM & Lifecycle Manager in Berlin to run that engine. You'll run lifecycle for the German market, adapting what already works in our established markets and building out the programme for Germany. You'll work with local-language copywriters to execute.
About the role (what you'll be doing)
You'll run the German lifecycle programme day to day: the builds and the flows that ship it. You won't be starting from a blank page. Strong lifecycle programmes already exist, and your job is to take what works and improve it for the German market.
We're an early, lean international team, so this is a hands-on role: you'll be in the tool building the flows, not just briefing them.
You'll:
- Run CRM and lifecycle for Germany, contributing to activation, adherence, retention, and LTV
- Keep scaling what's live in Germany, finding the next unlock in the programme rather than letting it go stale
- Be channel-adaptive: email leads in some markets, but you'll build the right mix for Germany rather than forcing one playbook
- Own segmentation and automated flows (onboarding, adherence, follow-up, winback, reactivation) and the experimentation roadmap that improves them
- Report on whether lifecycle work actually moved retention and LTV, not just open and click rates
- Work with local-language copywriters to localise and execute at quality and speed, owning briefing, QA, and delivery
- Partner with the wider growth function so lifecycle and conversion pull in the same direction, and the handoff from paid to owned is clean
- Own deliverability, list health, and compliance (GDPR and local privacy rules) for the German market
- Share winning programmes and learnings with other markets so a win in Germany reaches them quickly
This role is ideal for someone who wants to own lifecycle hands-on and is happy doing it lean before it scales. As Germany grows, this role is expected to grow with it. You'll be measured on retention and LTV in Germany, the speed with which lifecycle programmes ship, and the quality of the cross-market learning you contribute to.
About you (who you are)
You're a lifecycle marketer who has owned a program end to end, from strategy to the flows themselves, and you're as comfortable in the data as you are writing the brief. You think in customer journeys and you reach for retention and LTV framing as easily as channel mechanics.
You'll likely bring:
- 4+ years in CRM, lifecycle, or retention marketing, ideally in DTC subscription or healthcare
- Minimum B2 German level.
- Hands-on experience with a modern lifecycle platform (Customer.io preferred; Braze, Iterable, or similar also relevant), building flows yourself rather than handing them off
- Strong command of segmentation, automation, A/B testing, and lifecycle measurement, with a clear method for proving impact on retention and LTV
- Versatility across channels (email, SMS, WhatsApp, push, in-app) and the judgment to build the right mix for each market rather than copy-pasting one playbook
- Experience standing up a lifecycle program for a new market or brand, not just operating an established one
- A command of deliverability, list health, and data compliance (GDPR and equivalents)
- Strong written communication. You'd rather send a doc than book another meeting
Bonus points if you also bring:
- Healthcare or other regulated-industry experience
- Multi-market or international experience (especially Europe or APAC)
- Experience with non-email-first markets, where WhatsApp or SMS carries the program
- A second language relevant to one of our markets
- Comfort with SQL or BigQuery, even at a basic query-modify level
- People leadership experience, or a clear appetite to grow into managing a team
- Fluency with Claude Code or other AI workflow tools. You use AI to make yourself and your team faster and more prolific, not to replace the thinking
Why join Eucalyptus?
- Make real impact, fast. We move quickly, build in the open, and learn by doing. You'll help deliver real health outcomes for real patients from day one
- Operate at scale. Build and lead lifecycle for one of the world's fastest-growing health companies across multiple countries
- Be supported to grow. Regular feedback, professional development budget, and access to senior operators who'll challenge you to get better
- Work with incredible people. High talent bar. No ego. Serious care for the mission
- Global exposure. Access to markets, brands, and categories that would take years to reach elsewhere
The salary range for this role is €65,000-€75,000 plus RSUs and benefits.
At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.