Creative Director, Marketing
LABHOUSE · Barcelona
Labhouse is a fast-growing startup that builds, launches, and scales its own AI & Productivity Apps, operating under a subscription-based business model.
Based in Barcelona, Labhouse was founded by Andrés Bou and Horacio Martos (Co-Founders of SocialPoint).
We operate at the intersection of mobile technology, AI, and product-driven growth, with a strong focus on experimentation and performance.
Would you like to make an impact as part of a company that builds the best mobile apps used by millions of users worldwide? If so, discover your next challenge below.
About the Role:
As Creative Director, you will own the creative vision behind how the world discovers our apps, and you will make a real share of that work yourself. Working as a direct partner to the CEO and the Marketing Leadership, you will define our brand voice and visual identity across the portfolio, and lead the creative engine that fuels our growth: user-acquisition campaigns, store presence, social content and brand storytelling.
This is a player-coach role. You will spend a significant part of your time hands-on: concepting, scripting, designing, animating and editing. You will also lead a team of creatives, setting direction, giving feedback and raising their craft. You will be accountable for creative that is both beautiful and effective, tying creative decisions directly to business results
You will stay ahead of platforms and competitors, spotting formats, trends and creative angles before others do, and turning them into campaigns that scale. Together with Performance Marketing, Product and Design, you will shape how each app is positioned and launched, not just produce assets for it.
Responsibilities:
Hands-on creation: concept, script, design, animate and edit high-impact creative, especially new concepts, launch campaigns and the ads that set the direction for the rest of the team.
Creative vision and brand: define the brand identity, tone of voice and creative standards across the portfolio, while letting each app have its own personality.
Team leadership: lead, mentor and grow a team of creatives; review work daily, give direct feedback, and hire as the team grows.
Performance creative engine: lead the concepting and production of high-volume ad creative for paid channels (e.g. Meta, TikTok, Google, Apple Search Ads).
Creative testing at scale: build a structured creative testing framework with Performance Marketing: hypotheses, iterations, learnings, and a clear process for scaling winners and killing losers fast.
App launches and positioning: define the positioning, messaging and go-to-market creative for new apps from day one.
Social and content: set the creative direction for organic social, creator partnerships and UGC, and write creator briefs yourself.
Partners: manage external freelancers, studios and creators to scale output when needed.
AI-native creative production: use generative AI tools yourself in ideation, scripting, image and video production, and bring those workflows to the team to multiply output without losing quality.
About You:
You have solid experience in creative roles (advertising, brand and in-house marketing)
You are still an active maker: you design, animate and edit regularly, not just direct.
You have a portfolio that includes recent work you personally made, and shows both outstanding craft and measurable performance.
Expert-level, hands-on skills in short-form video: hooks, storytelling, pacing, editing and platform-native formats.
An artistic eye for color, composition, typography and motion, able to create and review any type of asset: Video ads, motion graphics, static and carousel ads, App Store assets (icons, screenshots, preview videos), social content and creator briefs, brand identity and campaign concepts
Strong copywriting and concepting skills: you can write a hook as well as you can direct a visual.
Strong understanding of mobile app growth and brands: user acquisition, the subscription funnel, and how creative drives it.
A performance mindset. You think in hypotheses, angles and results, not just aesthetics.
Comfortable working with data. You read ad dashboards, creative analytics and A/B test results to guide and defend creative decisions.
Experience mentoring creatives and managing freelancers and creators.
Communication:
Fluent in spoken and written English.
Able to pitch creative ideas in a compelling way, write clear briefs, and give direct, constructive feedback to the team.
Ability to collaborate effectively with cross-functional teams, including UX, engineering, product, and marketing.
Nice to Have:
Experience in a portfolio or app studio model, running creative for several products at the same time.
What we Offer:
Flexible working hours.
Competitive compensation
High-end equipment for your development.
A top entrepreneurial team in a dynamic startup environment.
Opportunity to lead, grow, and take on big challenges.
Work with cutting-edge technologies, including the chance to integrate AI models into new apps.
Hiring Process
TA Interview – Initial conversation to get to know each other and understand your background.
Leadership Interview – Deep dive into your product thinking, experience, and fit with the team.
Technical Case – Practical exercise to assess your product, analytical, and strategic capabilities.
Final Interview – Final conversation to ensure alignment on expectations, culture, and role fit.
You should Know:
Labhouse is proud to be an equal-opportunity employer. However you identify or whatever your journey to this point, we welcome all candidates to apply for the position that inspires them.
Come join us and help us build a company that everyone is proud to be part of.