Principal Commercialization

AT&T · Dallas · $158,200–$237,400 (stated in the posting)

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This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.

Overall Purpose

Lead distribution and transformation strategy for AT&T's Enterprise Business segment, accelerating growth across Global Enterprise, International, and Public Sector markets. This role is responsible for shaping the future go-to-market model for advanced connectivity solutions, including AI-enabled networking, dark fiber, and high-capacity networking services, while driving continued growth in mobility and IoT. The position will define and execute transformation initiatives across sales, customer success, and channel strategies to ensure AT&T remains positioned to win in an evolving enterprise technology landscape.

Key Roles and Responsibilities

Enterprise Transformation Strategy

• Develop and execute strategic initiatives that transform AT&T's enterprise sales motion to meet evolving customer demands driven by AI adoption, increased network bandwidth requirements, and emerging connectivity technologies.

• Assess and recommend future-state organizational capabilities, sales models, and operating frameworks needed to support growth in advanced networking solutions and mobility services

• Identify market trends, customer needs, and competitive shifts that influence long-term enterprise growth strategies.

Go-to-Market Leadership

• Translate corporate growth objectives into actionable go-to-market strategies across Global Enterprise, International, and Public Sector customer segments.

• Drive commercialization plans for both emerging technologies and established product portfolios, balancing growth across advanced connectivity, mobility, IoT, and managed solutions.

• Partner with Sales, Product, Finance, and Operations teams to optimize market positioning and accelerate adoption of strategic offerings.

Customer Success Strategy

• Define and evolve the Customer Success Manager (CSM) strategy for enterprise customers, ensuring alignment between customer lifecycle management, retention objectives, and revenue growth opportunities.

• Establish frameworks, processes, and success metrics that enhance customer value realization and long-term loyalty.

Performance & Strategic Insights

• Continuously evaluate product, channel, and segment performance using advanced analytics, market intelligence, and customer insights.

• Recommend strategic adjustments to improve growth, market share, customer acquisition, and retention outcomes.

Program & Change Management

• Lead complex, cross-functional transformation programs involving multiple business units and executive stakeholders.

• Manage large-scale initiatives from concept through implementation, ensuring alignment, adoption, and measurable business outcomes.

Executive Stakeholder Engagement

• Serve as a trusted advisor to senior leadership, providing strategic recommendations on enterprise growth opportunities, sales transformation priorities, and commercialization investments.

• Drive alignment across Product, Sales, Customer Success, Technology, and Operations organizations.

Job Contribution

Recognized expert responsible for designing and implementing large-scale transformation strategies that influence enterprise-wide business performance. Leads highly visible initiatives with significant revenue and growth implications. Operates with substantial autonomy and regularly engages senior executives to shape strategic direction and investment decisions. Acts as a mentor and thought leader across the organization.

Supervisor: No 

Education/Experience

• Bachelor's degree (BS/BA) preferred

• 10+ years of experience in commercialization, business strategy, enterprise sales, customer success, or related fields

• Experience leading large-scale transformation initiatives and cross-functional programs preferred

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

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AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.

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