Director, Integrated Strategy & Analytics

Publicis Groupe · New York City · $130,000 (stated in the posting)

Company description

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.

Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.

At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.

Ready to join us?

Overview

The Director, Strategy & Analytics will help Onefluential LUXE turn creator, social, and campaign performance data into clear insights that support smarter decisions for the division and its brands. This role is ideal for someone who enjoys finding the story in the numbers, translating reporting into practical recommendations, and helping teams understand where to focus next.

You’ll partner with the Onefluential LUXE Division Lead, LUXE CDMO, brand teams, and internal strategy, creator, creative, and reporting partners to connect creator performance to brand priorities, business KPIs, and future planning.

This is a collaborative, insight-led role focused on analytics, measurement storytelling, and strategic support for creator programs across the LUXE portfolio.

Responsibilities

Translate campaign, creator, social, and reporting data into clear insights, recommendations, and executive-ready narratives for the LUXE division and brand teams.

Connect creator program performance to brand objectives and KPIs, including awareness, engagement, consideration, conversion, content effectiveness, and audience signals.

Partner with Data & Reporting teams to interpret dashboards, reporting outputs, campaign results, and measurement frameworks.

Work with strategy, creator, creative, and client leads to identify performance patterns, optimization opportunities, and learnings that inform future planning.

Support division-level needs such as quarterly learnings, brand comparisons, program benchmarks, category observations, and special analytics projects.

Mentor team members by helping them strengthen analytical thinking, data storytelling, and strategic recommendations.

Qualifications

10+ years of experience in strategy and data analytics, ideally with exposure to beauty, luxury, lifestyle, and/or consumer brands.

Experience working with marketing, social, creator, influencer, or campaign performance data and translating findings into clear recommendations.

Strong data storytelling, communication, and presentation skills, with the ability to tailor insights for executive, client, and cross-functional audiences.

Familiarity with creator and social platforms such as TikTok, Instagram, YouTube, and emerging channels, plus an understanding of how creator marketing supports broader brand goals.

Comfort working with dashboards, reporting tools, spreadsheets, or analytics and creator platforms such as Power BI, Tableau, Sprinklr, CreatorIQ, Traackr, Captiv8, or similar tools.

Strong organization and attention to detail, especially when connecting multiple reporting inputs into one clear narrative.

Experience in beauty, luxury, prestige, or lifestyle categories is helpful, but curiosity and the ability to learn the category deeply are just as important.

People management or mentorship experience is important, especially if you enjoy helping others build confidence in analytical thinking and storytelling.

Key Skills You’ll Have:

Excellent Storytelling: Turns complex performance data into clear, compelling narratives that drive decisions.

Data Visualization: Builds clean, easy-to-read reporting views that make insights accessible for teams and leaders.

Influencer Marketing: Understands how creator performance connects to brand priorities, audience behavior, and business goals.

Presentation Skills: Communicates findings confidently across executive, brand, and cross-functional audiences.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $130,000.00 - USD $150,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/2/2026.

Translate campaign, creator, social, and reporting data into clear insights, recommendations, and executive-ready narratives for the LUXE division and brand teams.

Connect creator program performance to brand objectives and KPIs, including awareness, engagement, consideration, conversion, content effectiveness, and audience signals.

Partner with Data & Reporting teams to interpret dashboards, reporting outputs, campaign results, and measurement frameworks.

Work with strategy, creator, creative, and client leads to identify performance patterns, optimization opportunities, and learnings that inform future planning.

Support division-level needs such as quarterly learnings, brand comparisons, program benchmarks, category observations, and special analytics projects.

Mentor team members by helping them strengthen analytical thinking, data storytelling, and strategic recommendations.

10+ years of experience in strategy and data analytics, ideally with exposure to beauty, luxury, lifestyle, and/or consumer brands.

Experience working with marketing, social, creator, influencer, or campaign performance data and translating findings into clear recommendations.

Strong data storytelling, communication, and presentation skills, with the ability to tailor insights for executive, client, and cross-functional audiences.

Familiarity with creator and social platforms such as TikTok, Instagram, YouTube, and emerging channels, plus an understanding of how creator marketing supports broader brand goals.

Comfort working with dashboards, reporting tools, spreadsheets, or analytics and creator platforms such as Power BI, Tableau, Sprinklr, CreatorIQ, Traackr, Captiv8, or similar tools.

Strong organization and attention to detail, especially when connecting multiple reporting inputs into one clear narrative.

Experience in beauty, luxury, prestige, or lifestyle categories is helpful, but curiosity and the ability to learn the category deeply are just as important.

People management or mentorship experience is important, especially if you enjoy helping others build confidence in analytical thinking and storytelling.

Key Skills You’ll Have:

Excellent Storytelling: Turns complex performance data into clear, compelling narratives that drive decisions.

Data Visualization: Builds clean, easy-to-read reporting views that make insights accessible for teams and leaders.

Influencer Marketing: Understands how creator performance connects to brand priorities, audience behavior, and business goals.

Presentation Skills: Communicates findings confidently across executive, brand, and cross-functional audiences.

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