Executive II- Project Sales

Asian Paints · Ranchi

Business objectives

Conduct planning and analysis for all segments in Project Sales and prepare growth plan for business development in each segment
Identify growth opportunities and drive initiatives to gain market share with specific focus on identified key accounts, segments, geographies and products
Design and run interventions to upgrade customers on usage of high end premium products
Ensure strong customer focus with high priority to build and maintain business relations with key stakeholders like builders, architects, consultants etc.

Applicator Engagement

Develop relationships with and engage applicators using various tools available at his disposal like loyalty club, promotions etc.
Focus on Applicator business development by developing a strong understanding of the business of the applicators
Expand the number of applicators loyal to Asian Paints by constantly adding newer applicators and nurturing the old ones.

Market Development

Improve market practices, with a view to providing superior customer experience, through various initiatives like contractor professionalization, promoting usage of automated tools etc.
Actively liaison with marketing function via various activities like providing feedback, activations, actively tracking competition practices etc.
Actively work towards improving customer experience via working on various service initiatives

Integrate

Integrate with Retail, Services and Commercial teams to ensure lead generation, timely customer service, freight cost within budget and dealer account reconciliation
Analyze and estimate the stock requirement and integrate with Supply Chain to ensure timely material availability
Monitor the Input Utilization within the permissible limits

Team Management

Productive utilization of manpower resources to drive business growths