C&EA Manager, AsPac
BP · Kuala Lumpur
Entity:
People, Culture & Communications
Job Family Group:
Job Description:
Position overview
The C&EA Manager, AsPac supports internal and external communications, stakeholder engagement and external affairs across the AsPac PU. The role partners closely with the AsPac VP and leadership team to deliver integrated communications and engagement activity that supports business priorities, strengthens reputation, manages risk and advances strategic objectives.
The role supports employee engagement, regional and market communications, issues and crisis management, and external affairs activity including stakeholder mapping, government relations-adjacent support, advocacy and trade association engagement.
Strong understanding of the AsPac communications, policy, regulatory and cultural landscape is important, alongside familiarity with external partner environments in priority markets including Malaysia, Indonesia, Australia and Vietnam.
This role reports to the Head of Global Communications & External Affairs, with a dotted line to the AsPac VP.
Key responsibilities
1. Regional communications leadership
- Develop and deliver an AsPac communications plan aligned with business goals, PATH360, transformation priorities and Day 1 readiness.
- Advise and collaborate closely with the AsPac VP and leadership team on essential messaging, leadership visibility and communication priorities.
- Adapt global communications for regional and market-specific contexts, ensuring cultural and linguistic relevance across AsPac.
2. External communications & reputation management
- Support external communications in AsPac, including media engagement, executive positioning, local announcements and reputation building.
- Partner with AsPac Marketing to align product, brand and corporate communications with the broader Castrol narrative and regional commercial priorities.
- Monitor industry, competitor, geopolitical, regulatory and market developments to keep communications and external engagement relevant and risk aware.
- Support the positioning of Castrol as a standalone business with customers, partners, government collaborators and other external audiences where required.
3. External affairs, stakeholder engagement & advocacy
- Support regional external affairs plans aligned with business priorities, reputation, business value and key market issues.
- Develop and maintain collaborator maps and engagement plans for priority AsPac markets, including government officials, regulators, industry associations, major partners, community collaborators and other relevant external audiences.
- Partner on government relations-adjacent matters to ensure consistency and compliance across markets.
- Proactively assess the policy, regulatory, societal and reputational landscape, identifying and managing emerging issues affecting Castrol’s licence to operate and commercial agenda.
- Support advocacy positions and engagement strategies on priority topics, including through appropriate use of trade associations and third-party representation.
4. Internal communications & engagement
- Manage internal communication channels to keep AsPac employees informed, engaged and aligned with Castrol’s strategy.
- Support transformation and behavioural change communication across the region, including Day 1 changes and new ways of working.
- Tailor communications for diverse AsPac audiences, ensuring local market, cultural and language considerations are reflected.
- Support leader-led communication across the AsPac VP leadership team, including briefing materials, talking points, cascade content and Q&A support.
5. Crisis communications & issues management
- Serve as the AsPac support lead for crisis communications, coordinating with global Castrol teams.
- Develop crisis communication materials for reputational, safety, regulatory and operational issues, ensuring timely and accurate information.
- Prepare leaders for high pressure situations through briefing materials, messaging guidance and scenario-based exercises.
- Support issues management by identifying emerging risks, coordinating responses and advising leaders on stakeholder-sensitive positioning.
6. Content development & channel execution
- Create and manage high-quality content across internal platforms, media materials, leadership messages and digital channels.
- Ensure communications adhere to regulatory requirements, cultural expectations and brand standards across AsPac.
- Maintain clarity, consistency and accessibility across all regional content.
- Support localisation of global content and campaigns, ensuring relevance for AsPac markets and appropriate translation or adaptation where needed.
7. Insights, measurement & continuous improvement
- Monitor communication effectiveness through analytics, feedback and sentiment tracking.
- Continuously improve communication processes, tools and ways of working across the region.
- Find opportunities for innovation in engagement and channel usage.
Qualifications & experience
Essential
- 10+ years’ experience in communications and external affairs, ideally in Asia Pacific.
- Experience delivering communications in multi-country, culturally diverse environments.
- Experience in external affairs, partner engagement, public policy or issues management.
- Ability to manage complex collaborator environments and advise leaders on reputational risk.
- Strong understanding of AsPac cultural, policy, regulatory, collaborator and media environments.
- Proven track record of supporting crisis and issues management.
- Ability to collaborate effectively with senior leaders and cross-functional collaborators.
- Exceptional written and verbal communication skills.
- Strong project and channel management skills, including digital tools.
- Ability to work under pressure, manage priorities and deliver with agility.
Advantage to have
- Experience with industry associations, policymakers, community stakeholders or advocacy forums.
- Experience in government relations-adjacent activity, social performance, community engagement or licence-to-operate activity.
- Experience in energy, automotive, industrial, mobility, manufacturing or technology sectors.
- Experience working with government relations teams, regulatory bodies or external advisers in AsPac markets.
- Multilingual capability preferred.
At bp, we provide the following environment and benefits to you:
- A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the demeanor of giving back to our environment are highly valued
- Possibility to join our social communities and networks
- Learning opportunities and other development opportunities to craft your career path
- Life and health insurance, medical care package
- And many other benefits.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform crucial job functions, and receive other benefits and privileges of employment!
Travel Requirement
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Legal Disclaimer:
We are an equal opportunity employer. We do not discriminate on the basis of protected characteristics like race, religion, color, sex, national origin, sexual orientation, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.