Director I, Category Growth & Demand Programs (Rocket Growth)
Coupang · Seoul
About Coupang
At Coupang, we exist to wow our customers. Our mission is to make shopping, eating, and living easier than ever before. We’re disrupting the multi-billion-dollar commerce industry from the ground up and building a reputation as South Korea’s most innovative and reliable e-commerce platform.
We combine the agility of a startup with the scale and resources of a global public company. This unique blend empowers us to launch new services at speed, drive innovation, and make a tangible impact every day. At Coupang, you’ll grow alongside bold, hands-on, and ambitious teammates who are passionate about shaping the future of commerce.
Team Description:
Rocket Growth business enables small and medium suppliers to offer Rocket Delivery (Dawn and Next Day Delivery) to millions of Coupang customers by allowing the suppliers the use of Coupang’s Fulfillment and Delivery Network. With thousands of new suppliers signing up for Rocket Growth each quarter, it is one of the fastest growing businesses at Coupang. As we get ready to scale this business multi-fold over the next few years, we are looking for a few smart, and driven leaders, who would like to solve tough problems, and make a meaningful impact to the lives of customers and suppliers in one of the biggest e-Commerce markets in the world.
Role Description:
As the Head of Category Growth & Demand for Rocket Growth, you will lead the strategic engine responsible for accelerating seller success and maximizing selection growth. Your mission is twofold:
- Building scalable, programmatic frameworks that optimize the core levers of e-commerce - such as pricing, conversion, and visibility. Translate data into actionable growth playbooks & programs that empower sellers to accelerate units sold on each of their items listed on Rocket Growth
- Architecting a high-impact promotions & demand strategy for RG & Sellers. You will sit at the intersection of marketing, product, category teams & sellers, transforming Korea’s largest demand engine into a structured & high-throughput promotions, campaigns & events calendar, that seller can participate & see uplift through.
What you will do:
- Architect Growth Programs: Identify and prioritize the most critical growth drivers (e.g., Pricing competitiveness, Impression share, Conversion Rate, Review generation). Partner with product teams to build automated, scalable constructs that sellers can opt into to accelerate their performance. Drive adoption, learn, iterate & ensure uplift
- Enable Brand & Seller Growth: Brand & Seller Growth: Partner with sales team to create playbook for brands on Rocket Growth
- Lead Promotions & Campaigns: Own the end-to-end promotional charter, including the design of the annual promotion calendar, defining participation criteria for diverse seller tiers, driving high-velocity adoption, feedback loops & impact delivery to sellers.
- Innovate Demand Channels: Expand the demand generation toolkit by piloting and scaling innovative constructs, including KOL marketing, collabs, and other emerging traffic channels to drive high-intent shoppers to Rocket Growth selection.
- Optimize Playbooks: Set up rigorous tracking for promotion efficacy and program ROI; use these insights to continuously refine the "Rocket Growth Playbook" and sunset low-impact activities / refine selection & seller participation criteria.
- Cross-Functional Leadership: Partner closely with Product, Data Science, Grwoth Marketing, Merchandising and Category teams to ensure growth programs are technically sound, data-backed, and aligned with broader business priorities.
- Build for Scale: Operate at scale by driving implementation of systemic & product-led solutions that improve customer and seller experience. Design and manage feedback loops from Operations, Business and Suppliers to key technology teams.
Desired Qualifications:
- Overall Experience: 12+ years of overall professional experience. Relevant experience in an e-commerce or similar high-growth online set-up, specifically in Marketing, Program Management, Product Management, or Category Management.
- Education: Master’s degree in business fields (Marketing, Operations) preferred
- Digital Marketing & User Growth: Proven track record in managing full-funnel growth strategies, with deep expertise in performance marketing, CRM, and user lifecycle optimization to drive scalable acquisition and retention.
- Analytical Rigor: Ability to synthesize complex datasets to identify growth bottlenecks and opportunities and strong data-oriented prioritization; comfort with SQL or advanced Excel is highly preferred.
- Program Management: Experience in technical program management in a high growth, high SKU count environment (e-Commerce or high SKU count Retail).
- Impact Delivery at Scale: Demonstrated ability to drive significant impact, revenue & customer growth for $Billion+ businesses
- Stakeholder Management: Exceptional oral & written communication skills with the ability to influence cross-functional partners without authority (Sales, Technology, Marketing, Operations) and lead teams through ambiguity in a fast-paced environment.
- Adaptability & Innovation: Proven ability to drive 0-1 innovation with an “Aim High & Find a Way” attitude in large organization. Experience working with modern marketing levers such as KOL ecosystems to drive demand is a plus.
Recruitment Process and Others
Recruitment Process
- Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Details to Consider
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
- Job titles and responsibilities may be subject to change depending on the candidate’s overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer.
- Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.
- This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes.
Document Return Policy
- This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.
- A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.
- A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email (recruitingops@coupang.com). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail.
- In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.
- The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.