Portfolio Optimization Marketing Manager

Agropur · Canada · CA$84,600–CA$105,800 (stated in the posting)

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People are at the heart of our success. Our culture encourages collaboration, transparency, and accountability to generate value and achieve sustainable results. Being part of the team means committing to an environment where everyone’s impact truly matters.

At Agropur, every role directly contributes to key outcomes. Performance is measured by impact and value created—not by the number of actions taken.

The Portfolio Optimization Marketing Manager is responsible for continuously evaluating and optimizing the product portfolio to maximize profitability, competitiveness, and operational efficiency. This role leads portfolio simplification, SKU rationalization, and product renovation initiatives using market, consumer, and financial insights. Working closely with Marketing, Sales, Finance, Operations, and Supply Chain teams, the successful candidate ensures portfolio decisions align with brand strategy, business objectives, and evolving consumer needs.

An environment that enables you to focus on what truly matters:

• Recognition of years of service for vacation calculation;
• Flexible group insurance plan including telemedicine services;
• Employee assistance program;
• Opportunities to invest in yourself (career development, etc.);
• Annual bonus;
• Pension plan with company contributions;
• Salary scale 005: $84 600 to $105 800 (Base salary will be determined based on your academic background, experience, training, and skills related to the position.)

Your role in achieving results:

• Develop and execute the category portfolio optimization roadmap to drive growth, profitability, consumer relevance, and operational efficiency.
• Analyze portfolio and SKU performance to identify business opportunities, risks, and areas for improvement.
• Develop and implement product renovation, simplification, rationalization, and delisting strategies.
• Lead cross-functional portfolio optimization projects from business case development through implementation.
• Partner with Brand Management teams to ensure portfolio decisions align with brand strategies and long-term objectives.
• Collaborate with Innovation teams to align portfolio optimization initiatives with growth priorities.
• Identify opportunities to reduce complexity and improve operational efficiency while maintaining consumer and customer value.
• Build business cases and recommendations to enhance growth, margins, and profitability.
• Manage product lifecycle activities and coordinate portfolio changes with cross-functional stakeholders.
• Serve as the subject matter expert for the fresh products portfolio and provide strategic guidance to internal stakeholders.
• Monitor consumer, market, and competitive trends to anticipate opportunities and mitigate risks.
• Measure the impact of portfolio optimization initiatives and communicate results and recommendations to business partners.

What we are looking for to deliver these results:

• 5+ years of experience in portfolio management, category management, or project management, preferably within the food or consumer packaged goods industry.
• Proven experience leading cross-functional initiatives involving portfolio optimization, SKU rationalization, product renovation, and product lifecycle management.
• Strong ability to translate consumer, customer, financial, and operational data into actionable recommendations.
• Experience developing business cases and driving growth, profitability, productivity, and cost optimization initiatives.
• Excellent project management skills and familiarity with structured methodologies such as Stage-Gate or Agile.
• Strong business acumen with a solid understanding of P&L management, margins, profitability, and financial analysis.
• Advanced analytical and problem-solving skills with the ability to make data-driven decisions.
• Strong stakeholder management and influencing skills in a matrix environment.
• Excellent communication, presentation, and organizational skills.
• Ability to manage multiple priorities in a fast-paced, evolving environment.
• Proficiency with Microsoft 365, including Excel, PowerPoint, Word, and Outlook.
• Experience using NielsenIQ.
• Bilingual in French and English, both written and spoken.

A role for those who want to make a real impact and contribute to measurable and sustainable results

Agropur welcomes people from all backgrounds and origins. We are proud to be an employer with a diverse community and are committed to providing a respectful and inclusive experience for all employees and applicants. We will work with candidates who request accommodation. Please note that an adequate knowledge of French is required for positions in Quebec. Agropur uses artificial intelligence technology to assist our recruiters in screening, assessing, or selecting applicants for this position. 

In this text, the use of the masculine gender to designate persons is intended only to lighten the text.

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