Lead Management & CRM Specialist (Czech Republic & Slovakia)
Coface · Strategy and Marketing
Company Description
At Coface, we do business every day.
Our 5,200 professionals representing more than 80 nationalities in 58 countries are united by a common goal: to help companies navigate uncertainty by enabling them to make the right decisions and trade smarter in a complex world.
With nearly 80 years of global experience, we offer companies a full range of solutions: Receivables Insurance, Business Intelligence, Debt Collection, Single Risk Insurance, Surety Bonds, Factoring - all thanks to a unique data heritage, cutting-edge technologies, innovation and deep knowledge of the global economy.
Joining Coface means being part of a close-knit international organization where your ideas matter. We foster a culture of learning, collaboration and inclusion, where you are given responsibility and where you can see the impact of your actions.
Create the future of commerce with us.
Job Description
- A data-driven role for someone who enjoys "disassembling" CRM, tuning leads, finding connections in data, and improving sales pipeline performance.
- It's not about marketing or creating campaigns - it's about making sure the right data leads to the right business results.
Your mission
- Your mission will be to set up, manage and continuously improve a data-driven lead management system.
- You will work in CRM, analyze lead quality, find weak spots in the pipeline and ensure that salespeople and the call center receive relevant and actionable opportunities.
Key responsibilities
📊 Lead Management & CRM
- Lead management across channels (call center, sales, web, campaigns)
- Working with CRM data – segmentation, scoring, quality
- Setting up and optimizing lead forwarding to salespeople
📈 Data & analysis
- Conversion analysis – what works / what doesn’t
- Identifying weak points in the pipeline
- Proposal of specific changes (not just reporting)
⚙️ Optimization and systems
- Improving processes with data
- Implementing automation and AI (scoring, enrichment, prioritization)
- Finding more effective ways to work with leads
🤝 Cooperation with business
- Daily contact with the store and call center
- Verifying lead quality in practice
- Shifting towards data-driven decision-making
✅ How do we recognize success
- Marketers trust leads and want them
- We know exactly where quality business comes from
- CRM is not a "data graveyard", but a business management tool
- Less waste, more conversion
- Data influences decision-making
✅ Important note
This role is not a creative marketing role.
You will not create campaigns or content. 👉 Success = lead quality, conversions and business impact.
Qualifications
Your profile – must have
- Experience in B2B lead management, marketing operations, sales operations or sales enablement
- Strong analytical and data-driven thinking
- Practical experience with CRM systems (Salesforce, MS Dynamics, HubSpot, Centrix, etc.)
- Interest in modern technologies and the ability to meaningfully use AI in business
- Ability to collaborate with business and argue based on data
- Fluent Czech
- English at a very good level, daily communication with the region in English.
Your profile - Nice to have
- Experience with marketing automation
- Practical work with AI tools in marketing or sales
- Orientation in complex B2B sales cycles
- Experience in an international or matrix environment
Who are we looking for?
- You are curious about new tools, but at the same time pragmatic
- Can you say: "This lead is not of sufficient quality"
- You're not chasing buzzwords, but real impact
- You enjoy building and improving systems, not just execution
Additional Information
- A newly created role with real influence on the functioning of the company
- Clear agreement – first year fixed-term contract, then extension based on results. Transparent conditions from the start.
- Opportunity to shape Coface's approach to lead management, data and AI in CZ and SK
- Close cooperation with business management and management
- Stable international environment with room for innovation
- A small team, experts in the field – no anonymous corporation, but an environment where we know each other by name.
- Flexibility + extra time off. 25 days of vacation + 5 extra days off.
- Career growth across the Coface group – a great opportunity if you are attracted to an international environment.
- Practical benefits – meal voucher flat rate, pension insurance contribution, Cafeteria, Multisport card, advantageous O2 tariffs (for you and your loved ones), company breakfasts and events.
- Laptop, company phone, company plan.