Sales Team Leader - Customer Support SEA

BEUMER Group · Bangkok

Company Description

Conveying, loading, palletising, packaging, sortation and distribution – BEUMER Group is a leader in the engineering and manufacturing of high-tech intralogistic systems for global markets. Our employees differentiate themselves by their ability to provide innovative solutions to our customers that incorporates a high-level of industry knowledge and a strong commitment to consistently and continuously expand their skills and knowledge. We fully support these high standards through a supportive teamwork structure, a mutual respect, and a working culture based on trust that fosters stability and security for all of our employees. Our common goal is to implement outstanding and innovative projects worldwide.

Job Description

As Team Leader Customer Support SEA, you will lead the Customer Support Sales function across Southeast Asia and report directly to the Customer Support Director. Your purpose is to grow the business from the installed base through proactive customer engagement, lifecycle sales and effective agency management. You will lead the Customer Support Sales Team and work closely with Customer Support Organization as well across all Departments to develop opportunities in spare parts, modernizations and retrofits, services, and digital products.

Key Responsibilities

Lead, coach, and develop the Customer Support Sales Team, fostering a proactive, accountable, and high-performance sales culture.
Manage Customer Support Sales Operations, including CRM governance, data accuracy, reporting, forecasting, sales administration, and process compliance.
Develop and execute annual Customer Support sales plans, objectives, and growth strategies aligned with business goals.
Drive profitable order intake from the installed base across spare parts, modernizations, retrofits, service solutions, and digital products.
Strengthen customer relationships through structured account development, regular customer engagement, and value-based lifecycle selling.
Drive customer retention and service contract renewal strategies to maximize customer lifetime value and long-term business growth.
Ensure transparency, discipline, and accuracy in opportunity management, pipeline development, and sales forecasting.
Leverage installed-base intelligence, market trends, and competitive insights to identify growth opportunities and optimize customer segmentation, coverage, and account strategies.
Manage and develop the regional agency network in collaboration with New Sales, including target setting, performance management, capability development, and joint customer activities.
Generate qualified leads for New Sales and coordinate the identification, development, and successful handover of equipment sales opportunities.
Collaborate closely with Customer Support, New Sales, and other BEUMER Group companies to enhance sales and service support, improve customer value, and identify new business opportunities.
Manage sales budgets, resource allocation, and business performance to achieve revenue, profitability, and growth targets.
Monitor and report on key sales and customer support KPIs, driving continuous improvement and corrective actions where needed.
Act as the commercial representative and voice of Customer Support within BEUMER Group Thailand, ensuring alignment of customer needs, business objectives, and growth initiatives.

Qualifications

Bachelor’s or Master’s degree in engineering, business administration or a comparable discipline.
Several years of commercial experience in Customer Support, aftermarket, service sales or capital equipment, including sales leadership responsibility.
Proven experience leading sales activities across multiple countries and developing profitable installed base business.
Experience managing distributors, representatives or sales agencies through clear targets and structured performance reviews.
Strong leadership and coaching skills combined with a commercial, strategic and hands-on mindset.
Sound experience in pipeline management, forecasting, negotiation and contract closure.
Background in industrial plant, cement, bulk material handling or a related industry.
Confident communicator with the ability to work effectively across cultures, functions and management levels.
Fluent English; Thai or another Southeast Asian language would be an advantage.
Willingness to travel extensively throughout Southeast Asia.

Additional Information

This role offers the opportunity to shape Customer Support growth in Southeast Asia within an independent, family-owned global company. You will combine regional ownership with access to BEUMER Group’s international network of product, service and industry experts.

We look forward to receiving your application! Please include your salary expectations (gross annual salary) and your notice period or earliest possible starting date.

Pension
Sick Pay
Enhanced paternity/maternity pay
Health and Wellbeing Support
Holiday increase with service

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